Spotify launched paid podcast memberships across 34 markets, enabling creators to offer tiered perks and keep 90% of revenue.
The system processes purchases via the web and requires hosting on Spotify for Creators or Megaphone alongside specific audience thresholds.
Creators can now offer exclusive audio or video content, fewer ads, early access to content, or a combination of these. The idea was first introduced in May during the company's investor event.
Where is it available and what are the terms?
The new feature is rolling out in 34 countries worldwide, including the United States. Creators will keep 90% of subscription revenue and will be able to set different pricing and feature levels.
To be able to offer subscriptions, creators must meet certain requirements:
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- Host their shows on the Spotify for Creators or Megaphone platforms.
- Count at least 100 hours of content consumption.
- Have at least 100 listeners or viewers.
- Have published at least three episodes.
Subscriptions are purchased online and not through the service's applications.
Shows participating from the beginning
The launch will feature well-known shows such as "The Adam Friedland Show", "Making Sense with Sam Harris", "Shawn Ryan Show", "The Sculpt Society", "Two Hot Takes", as well as 12 shows from the YMH Studios network.
Spotify is soon planning to enable creators to offer additional special member badges and welcome videos.
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