We partnered with investment services company to develop a platform that simplifies investment for its users. The challenge was to present the platform’s intelligence in a clear, user-friendly manner, which we achieved through intuitive design and an offbeat, robust visual identity.
Activities
- User Experience
- User Interviews
- Task Flow Optimization
- Wireframing
- Visual Design
The Engagement
Summary of our main achievements
The collaboration included designing core flows within the application supported by a modern visual experience. Additionally, we worked on the onboarding flow, dashboard, investment and transaction screens.
An elevated Fintech Experience
Visual Language
The visual language was designed through a blend of a signature logotype, bold typography, and illustrative language. Brand elements were refined across the app to strengthen the cohesive brand experience.
Custom Illustrations and pictograms
We created a multi-tiered system, featuring pictograms, icons, and full-size illustrations. We created an extensive, multi-tiered system of pictograms, icons, and full-size illustrations to provide visual cues to users, strengthening the overall usability and UX of the product
Comprehensive design system
Our comprehensive design system considered guidelines for typography, color usage, and illustration. The aim was to establish a scalable system to aid in gradually updating various portions of the app, and enables future product iterations.
