A TikTok campaign raised $23M from 36,000 people to rescue Spirit Airlines after its sudden collapse, proving social media’s power to drive real ownership.
Key takeaways
- How a TikTok Campaign Sparked a $23 Million Surge to Save Spirit Airlines
- Spirit Airlines collapsed on a Saturday; by Sunday, a TikTok creator had mobilized 36,000 people and $23 million in pledges—enough to crash his own hastily built websi...
- The campaign’s architect, @airlinepatron, didn’t promise equity, voting rights, or even a guaranteed seat. The pitch was pure grassroots: “What if we, the flying publi...
- This viral surge didn’t happen in a vacuum. Spirit’s abrupt shutdown—stranded passengers, cancelled flights, and a mountain of bad press—created a sense of urgency and...
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Canonical source: https://mlxio.com/business/tiktok-23m-rally-save-spirit-airlines
