Running TikTok campaigns for a single business is one thing. Managing over 100 advertiser accounts across different industries is a completely different challenge.
In 2026, through PromoMate, I had the opportunity to manage and oversee campaigns across multiple markets, industries, and business models.
This experience provided valuable insights into what works, what fails, and how advertisers can achieve better results on TikTok.
- Creative Always Wins
The biggest lesson from managing large-scale TikTok campaigns is simple: creative quality matters more than almost anything else.
Even with perfect targeting and optimization, weak creative content rarely delivers strong results.
Businesses that consistently refresh their videos usually outperform those that rely on a small set of creatives.
- Simplicity Converts Better
Many advertisers try to explain too much inside a single ad.
The highest-performing campaigns often use simple messaging, a clear offer, and a direct call-to-action.
Users decide within seconds whether they are interested or not.
- Testing Is Essential
No agency, marketer, or business owner can predict every winning ad.
The best results come from continuous testing of:
- New creatives
- New hooks
- New audiences
- Different campaign objectives
Testing remains one of the most important parts of scaling campaigns.
- Data Beats Assumptions
Many campaign decisions are based on opinions.
Successful advertisers rely on data instead.
Metrics such as CTR, CPC, CPM, conversion rates, and lead quality provide a clearer picture than assumptions.
- Consistency Drives Growth
Some businesses expect immediate results.
The strongest long-term growth usually comes from consistent campaign management, creative testing, and optimization over time.
TikTok rewards advertisers who continuously improve their campaigns.
Managing more than 100 advertiser accounts has reinforced one key principle: success on TikTok is not about luck.
The combination of creative excellence, structured testing, data-driven decisions, and consistent execution creates sustainable growth.
As TikTok continues to evolve, businesses that adapt quickly will have a significant competitive advantage.
Joseph Al Jaalouk is the founder of PromoMate, a digital marketing agency specializing in social media management, paid advertising, content creation, and performance marketing.
