GEO Vendors Are Selling Three Different Things—Know Which One You Need
Most GEO pitches blur together: "AI visibility," "semantic optimization," "engine-native content strategy." What they're actually selling breaks into three buckets, and the vendor landscape depends entirely on which one matches your business model.
First, there are audit-and-report shops: they scan your domain, measure gaps against what's appearing in ChatGPT/Claude/Perplexity, and send you a spreadsheet. Useful for baseline awareness. Useless for growth if you don't have an execution layer.
Second, there are content production factories: they generate pages, rewrite for AI-native formats, and bulk-upload. Some work. Most don't—because volume without signal strategy wastes crawl budget and dilutes domain authority.
Third—and where real outcomes live—are strategic optimization partners who marry technical SEO foundations with generative-engine-specific targeting. They reverse-engineer why an engine surfaces a result, then engineer your content to match that logic. That's where week-one and month-one wins are born.
GEO is not "let AI write more pages." It's "understand what generative engines reward, then architect your content and technical stack to deliver that, at scale."
What Week One Actually Looks Like
The First 48 Hours: Audit + Competitive Intelligence
A serious GEO vendor starts with three things: crawl your live domain, identify which queries/intents put you in AI chat responses today (or should), and map competitor positioning inside engines. This isn't guesswork—it's data-driven visibility mapping.
By day three, you have a prioritized list of 15–40 high-intent queries where you can move the needle fastest. These are not vanity metrics. They're queries your sales team recognizes, with measurable monthly volume, low current presence in generative outputs, and technical feasibility to capture in weeks, not months.
Days 4–7: Content Framework + First Deployments
The best vendors ship a content architecture template specific to your vertical. Not a generic "AI content best practices" deck—a working model for your niche that shows: what format engines prefer, where citations matter, how to structure for multi-engine distribution (ChatGPT's training differs from Perplexity's real-time crawl logic).
By end of week one, you should see: 3–5 optimized pieces live, technical adjustments to on-page markup, and a measurable uptick in engine crawl velocity. Not traffic yet. Crawl signals.
Month One: The Outcome You Should Expect
Real vendors promise measurable progress, not viral explosions. In month one, look for:
Visibility in 8–12 new high-intent queries inside ChatGPT, Claude, or Perplexity—verified via screencap audit trails, not marketing claims.
2–3 content pieces ranking in the top three results within generative engine summaries or direct-answer positions.
15–30% increase in referral traffic from engine chat products to your site (month-over-month baseline comparison).
A repeatable, documented playbook your internal team can execute monthly without vendor hand-holding.
If a vendor promises top-five universal rankings or 300% traffic gains in month one, they're selling hype. If they show you baseline crawl data, competitive intelligence, and concrete visibility gains in specific queries, they're selling execution.
Pricing Logic: What You Should Expect to Spend
GEO pricing divides cleanly: strategy + audit runs $3,500–8,000 (one-time). Ongoing optimization, content, and technical work ranges $2,500–15,000 monthly depending on query scope and content volume. Vendors charging flat fees for "unlimited GEO" are hiding their labor or underselling the work.
The right question isn't "How cheap?" It's "What's the conversion value of visibility in 20 high-intent queries?" If your average customer is worth $5,000+, a $5,000 monthly investment that drives two qualified customers per month is a 2x return. The math changes if you're B2B SaaS versus e-commerce versus lead generation, but the principle holds: GEO is only expensive if it doesn't move revenue.
Work with us on this
At Modulus, we ship GEO outcomes, not reports. In week one, you get a competitive intelligence brief, a prioritized query roadmap specific to your business, and three optimized content pieces live in production. By day five, you're seeing engine crawl data in your analytics. By week four, we measure visibility gains in target queries—with screenshots, audit trails, and a repeatable monthly process your team owns.
This service is built for B2B teams (SaaS, professional services, mid-market e-commerce) who have traffic foundations in place, recognize that AI chat is reshaping discovery, and want visibility inside generative engines before 2027. You don't need us if you're still chasing Google organic rank or if GEO is speculative. You do need us if your sales pipeline depends on findability and AI is reshaping how your buyers search.
Start here: Review our Generative Engine Optimization service, then book a 20-minute conversation to map your current visibility and outline what week one looks like for your specific queries. No pitch. Just data, strategy, and a clear yes or no on fit.
Originally published at modulus1.co.
