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Ali FarhatSep 21, 2026 • 5 min read
AI Citations and Brand Mentions Are Different Signals for Search Visibility
A citation in an AI-generated answer is not the same as a visible brand recommendation. Research int...
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Ali FarhatSep 18, 2026 • 5 min read
How Claude Can Speed Up CRO Audits Without Replacing Human Validation
Claude can make conversion rate optimization (CRO) audits faster by handling the preparatory work...
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Ali FarhatSep 22, 2026 • 6 min read
Google Search Live Gets Gemini 3.8 Live for More Natural AI Conversations
Google has expanded its AI-enabled Search Live experience with Gemini 3.8 Live, a new model designed...
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Ali FarhatSep 21, 2026 • 4 min read
Google Tests AI Contribution Payments for Publishers in Search, AI Mode and Gemini
Google is testing a new way to compensate publishers whose material meaningfully contributes to...
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Ali FarhatSep 18, 2026 • 5 min read
OpenAI May Restrict Rival Image and Audio AI Ads in ChatGPT, Reports Say
OpenAI may be limiting which AI companies can advertise inside ChatGPT. According to reporting from....
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Ali FarhatSep 23, 2026 • 5 min read
OpenAI Products Pass 1 Billion Weekly Users: What Businesses Should Watch Next
OpenAI says its products now reach more than 1 billion weekly active users and 2.5 million...
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Ali FarhatSep 23, 2026 • 5 min read
Cloudflare Separates AI Training From Search Indexing With New Crawler Controls
Cloudflare has introduced new AI-crawler controls designed to solve a growing problem for website...
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Ali FarhatSep 24, 2026 • 5 min read
Google Search Goto Redirects Could Complicate GA4 Organic Attribution Reporting
Google has confirmed a broad rollout of google.com/goto redirects for Search result links. Instead o...
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Ali FarhatSep 24, 2026 • 5 min read
Google Lens Exceeds 25 Billion Monthly Searches, Raising the Stakes for Visual Search
Google Lens now exceeds 25 billion queries per month, according to Google, with roughly 20% of those...
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Ali FarhatSep 22, 2026 • 5 min read
GEO Experiments Put Third-Party Brand Mentions at the Center of AI Visibility
Two sequential Generative Engine Optimization experiments point to an important adjustment for...
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Ali FarhatSep 24, 2026 • 4 min read
Google Begins September 2026 Spam Update Rollout Worldwide Across All Languages
Google has begun rolling out its September 2026 spam update globally, with the change applying to al...
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Ali FarhatSep 21, 2026 • 5 min read
Semrush AI Visibility Index Shows Why Authority Depends on the Query and Sources
Authority in AI-generated search results is becoming more query-dependent and ecosystem-dependent...
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Ali FarhatSep 21, 2026 • 5 min read
Google Tests Discover ‘Dive deeper’ AI Overviews, Raising Publisher Traffic Questions
Google is testing a new Dive deeper experience in Google Discover that inserts an AI-generated topic...
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SolveReal SystemsSep 21, 2026 • 5 min read
Your Canonical URL Cannot Fix Conflicting Facts
A canonical URL helps search engines select a preferred URL among duplicate or very similar pages. I...
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Ali FarhatSep 24, 2026 • 5 min read
Google AI Mode Reduced Publisher Clicks in a Controlled Search Experiment
Google AI Mode reduced external clicks to publishers by 18.8 percentage points compared with standar...
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Ali FarhatSep 18, 2026 • 5 min read
Google Ads Is Shifting to Longer Queries: What Advertisers Should Change Now
Google Ads search activity is moving toward longer, more specific queries, according to an analysis....
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Ali FarhatSep 23, 2026 • 6 min read
ChatGPT Reaches 1 Billion Weekly Users: What Mass AI Adoption Means for Businesses
OpenAI says ChatGPT and its broader product family now reach more than one billion weekly active...
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Ali FarhatSep 21, 2026 • 5 min read
Google Maps’ 72 Ranking Signals Reveal a More Complex Model of Local Visibility
Newly surfaced analysis of a recovered Google Maps binary offers an unusual look at the...
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Ali FarhatSep 22, 2026 • 5 min read
Why GA4 Undercounts AEO: A Three-Layer Framework for Measuring AI Search Impact
Google Analytics 4 can show some traffic from AI assistants, but it is not a complete measure of...
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Ali FarhatSep 21, 2026 • 5 min read
Conversational Ads Are Moving Into AI Chats: What Marketers Need to Test Next
Advertising is starting to move from a separate placement into the user interaction itself. Google i...
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Ali FarhatSep 22, 2026 • 5 min read
Google Business Profile Adds Collected Info Controls for Automated Assistant Data
Google has begun rolling out a Collected Info tab in Google Business Profile dashboards, giving...
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Ali FarhatSep 23, 2026 • 5 min read
How to Evaluate Retail Media Networks With a Five-Dimension Framework
Retail media networks have multiplied, making partner selection harder for marketers that need to...
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Ali FarhatSep 19, 2026 • 4 min read
Schema and Entity Fixes Linked to Better AI Visibility and University Lead Conversion
A higher education marketing case study has linked schema and entity-gap improvements with better AI...
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Ali FarhatSep 18, 2026 • 5 min read
AI Search Is Reshaping Link Building Beyond Raw Backlink Counts and Volume
Backlinks remain an important part of search visibility, but raw link counts are no longer a complet...
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