If you’re comparing mailerlite vs mailchimp, you’re probably not looking for a “both are great” conclusion—you want to know which one will cost you less time, fewer surprises, and (ideally) less money as your list grows.
1) Core positioning: who each tool is really for
MailerLite is built for creators and small teams who want clean email campaigns, solid automations, and minimal friction. The UI is straightforward, the feature set is practical, and most workflows are easy to reason about.
Mailchimp is the well-known incumbent: broad feature coverage, lots of integrations, and a UI that has evolved over time. It can work well if your stack already revolves around it or you need specific templates/integrations—but it’s also the platform where people most often say, “Wait, why did my bill jump?”
Opinionated take: if you’re starting fresh and you value speed + clarity, MailerLite usually feels lighter. If you’re inheriting a legacy setup or you rely on a niche integration that’s “Mailchimp-first,” that alone can justify it.
2) Pricing and scaling: the hidden tax is complexity
Email marketing pricing is rarely just “how many contacts.” It’s also:
- Whether duplicates count
- Whether unsubscribed contacts count
- How automation features are gated
- How segmentation is priced (or limited)
MailerLite tends to be easier to predict as you scale. You can usually estimate future cost without reading fine print for an hour.
Mailchimp can get expensive as your list grows—especially if you keep old contacts around “just in case” or if your list hygiene isn’t strict. That doesn’t make it bad; it means you need operational discipline.
If you want alternatives in the same “serious email marketing” tier, ActiveCampaign often wins on automation depth (but can be heavier), while Brevo can be attractive for multi-channel messaging and transactional add-ons depending on your needs.
3) Automations and segmentation: where the tools diverge
Both platforms cover the basics: welcome series, abandoned cart (where applicable), re-engagement, simple branching.
Where it differs in practice:
- MailerLite: automation builder is approachable and fast. Segments and groups are easy to understand. Great for typical content funnels.
- Mailchimp: powerful enough for many businesses, but the mental model (audiences, tags, segments) can feel like you’re learning “Mailchimp’s way” instead of just doing email marketing.
If you’re automation-heavy (lead scoring, complex branching, deep CRM alignment), ActiveCampaign is still the benchmark for many teams. If you’re a creator selling digital products and want simpler automations with creator-friendly workflows, ConvertKit is frequently the other tool people short-list.
4) Deliverability + list hygiene: your real ROI lever
Deliverability isn’t a checkbox; it’s the compound interest of email marketing. Both MailerLite and Mailchimp can deliver well if you do the fundamentals:
- Authenticate your domain (SPF, DKIM, DMARC)
- Send consistently (avoid long silent periods)
- Remove dead weight (unengaged contacts)
- Use double opt-in where it makes sense
The practical difference is how easy it is to keep things clean.
Actionable example: filter “cold” subscribers before your next send
A simple workflow that works regardless of platform is to tag subscribers who haven’t engaged recently and exclude them from campaigns.
Here’s a pseudo-logic snippet you can implement with segments/groups/tags:
IF last_open_date is older than 90 days OR last_click_date is older than 90 days:
tag subscriber as "cold_90d"
Campaign audience = ALL subscribers EXCEPT tag "cold_90d"
Automation:
Send 2-email re-engagement sequence to "cold_90d"
IF subscriber clicks any link:
remove tag "cold_90d"
ELSE after 14 days:
unsubscribe or suppress
This one change often improves deliverability and lowers cost (because you’re not paying to email people who never open).
5) Choosing between them (and when to consider switching)
Pick MailerLite if you want a clean, modern email tool that stays out of your way: quick campaigns, sensible automations, and predictable scaling. It’s a strong default for newsletters, small SaaS, and creators who don’t want to become “the email platform expert” just to ship a weekly send.
Pick Mailchimp if you need its ecosystem or you’re operating in a context where it’s the assumed standard (existing templates, existing integrations, existing team habits). It can absolutely work—just treat list hygiene as a first-class engineering task, not an afterthought.
If neither feels right, you’re not stuck. GetResponse can be compelling for teams that want webinars and broader marketing features in one place, while Brevo is worth a look when you want email plus adjacent channels without bolting on five tools.
Soft take: most teams don’t fail because they chose the “wrong” platform—they fail because they didn’t build a repeatable system for segmentation, authentication, and re-engagement. Choose the tool that makes those boring best practices easiest to maintain.
