Why Most Email Marketing Fails (And How AI Prompts Fix It)
You've probably heard that email marketing has a 42:1 ROI. But if you're like most marketers, your emails get a 15-20% open rate and a 2% click rate. The gap between "email marketing works" and "email marketing works for ME" usually comes down to one thing: the words you're writing.
That's where AI prompts come in. Not the generic "write me a sales email" prompts — I'm talking about structured, battle-tested templates that produce emails people actually want to read.
The 5 Categories of High-Converting Email Prompts
1. Subject Line Generators
The subject line is 80% of your email's success. Here are 3 prompt patterns:
Pattern A: Curiosity Gap
Write 10 subject lines for an email about [TOPIC]. Each must create an information gap. Avoid clickbait.
Pattern B: Personal + Specific
Generate subject lines that feel like they were written by a friend. Include a specific number or detail.
Pattern C: Pain Point Hit
Write subject lines that name the exact frustration [AUDIENCE] faces. Empathetic, not salesy.
2. Welcome Sequence Prompts
Create a 5-email welcome sequence for [BUSINESS TYPE]:
- Email 1: Deliver lead magnet + expectations (immediate)
- Email 2: Origin story + credibility (day 1)
- Email 3: Unexpected value (day 3)
- Email 4: Social proof (day 5)
- Email 5: Clear CTA with urgency (day 7)
3. Cart Abandonment Prompts
Write 3 emails: gentle reminder (1h), overcome objection (24h), urgency + incentive (48h).
4. Re-engagement Prompts
Re-engage inactive subscribers (60+ days). Honest tone, real value, stay-or-go option.
5. Promotional Email Prompts
Hook (unexpected stat), story (30 words), 3-4 bullets, CTA. No hype words. Under 200 words.
Using These Prompts Effectively
- Be specific with placeholders
- Edit for your voice (AI = 80%, you = 20%)
- A/B test subject lines
- Build and iterate on your prompt library
Want All 97 Email Marketing Prompts?
Get the full EmailForge prompt library here (€19)
Free starter: CopyForge Starter
What's your best-performing email subject line? Drop it below!
