If you’re searching mailerlite vs mailchimp, you’re probably not looking for another feature matrix—you want to know which one will ship more emails, grow your list faster, and waste less time. I’ve used both in real projects (newsletters, lead magnets, simple automations), and the answer isn’t “it depends” as much as vendors want you to think.
Pricing and value: where the pain shows up
Email tools look cheap until your list grows, then pricing becomes the product.
- MailerLite tends to feel straightforward: fewer add-ons, less “unlock this feature” friction. If you’re a creator or small business sending 1–2 broadcasts per week, it usually stays cost-effective longer.
- Mailchimp is powerful but often pricier as your list scales—especially if you want segmentation, reporting, and automations that feel “standard” elsewhere.
Opinionated take: if you’re pre-10k subscribers and you don’t need a CRM-like layer, MailerLite often gives you better ROI. If your org is already standardized on Mailchimp templates and workflows, switching costs can outweigh the monthly delta.
Quick note: if you’re comparing beyond these two, Brevo (formerly Sendinblue) can be a cost-saver for high-volume senders, while ActiveCampaign is what you pick when automation complexity is the business.
Templates, editor, and deliverability basics
Most teams over-index on templates and under-index on deliverability hygiene.
Editor & templates
- Mailchimp’s email designer is mature and polished, with lots of templates and brand assets support.
- MailerLite’s editor is clean, quick, and good enough for modern minimal designs. If you like newsletter-style emails (not glossy promos), it’s a win.
Deliverability (the unsexy differentiator)
Neither platform magically fixes bad sending practices. You still need:
- Domain authentication (SPF/DKIM, ideally DMARC)
- List hygiene (remove bounces, avoid stale segments)
- Consistent cadence (no “go dark for 4 months then blast”)
Practical reality: deliverability differences between reputable ESPs are usually smaller than differences caused by your list quality and content.
Automation and segmentation: how advanced do you really need?
This is where “email marketing” turns into a system.
MailerLite
- Solid for simple sequences: welcome series, lead magnet delivery, basic behavior triggers.
- Segmentation is fine, but you may feel the ceiling if you’re doing intricate branching logic.
Mailchimp
- Good automation capability, but it can feel fragmented across plans and features.
- Segmentation and reporting are strong, especially if you’re tying campaigns to commerce events.
If you need deep, multi-branch journeys based on web events, lead scoring, and sales pipeline stages, don’t force either platform to be what it isn’t—ActiveCampaign is usually the more natural fit. If your focus is selling digital products with creator-first flows, ConvertKit is also worth a look.
Actionable example: a simple onboarding sequence (and how to QA it)
Before you migrate tools or rebuild automations, write down your sequence in a tool-agnostic way. Here’s a minimal “welcome + activation” flow you can implement in either platform.
sequence: Welcome Series v1
trigger:
event: subscriber_added
source: "Lead magnet: checklist"
steps:
- wait: 0m
send_email:
subject: "Here’s the checklist"
goal: "deliver promised asset"
- wait: 2d
send_email:
subject: "The 3 mistakes most people make"
goal: "build trust + one actionable tip"
- wait: 3d
if:
condition: clicked_any_link_in_sequence == true
then:
tag: "engaged"
send_email:
subject: "Want the advanced template?"
goal: "soft CTA"
else:
send_email:
subject: "Still want this?"
goal: "re-engage + confirm interest"
qa_checklist:
- "All links use HTTPS and correct UTM tags"
- "From-name and reply-to are consistent"
- "Unsubscribe works and is visible"
- "Test with Gmail + Outlook rendering"
Why this matters: writing it like this prevents you from getting locked into one vendor’s terminology (“audiences” vs “groups” vs “segments”) and makes migration dramatically less painful.
Verdict: who should pick what (and when to consider alternatives)
My default recommendation in 2026:
- Pick MailerLite if you want a clean UI, predictable value, and you’re building a newsletter, lead magnet funnel, or lightweight lifecycle emails without needing enterprise-grade complexity.
- Pick Mailchimp if you’re already embedded in its ecosystem, rely on its template library and reporting, or you have workflows tied to commerce integrations that would be annoying to rebuild.
And if you’re not satisfied with either: GetResponse is a strong “all-in-one” contender for funnels/webinars, while Brevo can make sense if your sending model is volume-heavy and budget-sensitive.
Soft nudge: whatever you choose, spend 30 minutes setting up authentication and a re-engagement segment—those two habits usually beat switching platforms.
