Picking an email platform is rarely about “best features” and almost always about what you can actually ship this week. In the mailerlite vs mailchimp debate, both tools can handle newsletters, basic automations, and list growth—but they pull you in different directions on pricing, complexity, and how quickly you’ll outgrow them.
1) The real difference: simplicity vs ecosystem
MailerLite’s core strength is focus. You get a clean editor, landing pages, forms, and automations that don’t require a certification course. The UI feels designed for creators and small teams who want to send, segment, and move on.
Mailchimp is the opposite: it’s an ecosystem. You’ll find deeper “marketing platform” vibes (audiences, journeys, ads-like features, and many integrations). That breadth can be useful, but it also means more surface area, more configuration, and more chances to pay for things you don’t use.
Opinionated take: if you’re a developer supporting a small business, MailerLite is often easier to maintain. If you’re supporting a marketing team with lots of tools already in play, Mailchimp’s integration gravity can be the deciding factor.
2) Pricing and scaling: the hidden tax is complexity
Most comparisons stop at “starter plans.” The better question is: what happens when your list, segments, and automations grow?
- MailerLite tends to stay predictable for straightforward newsletter + simple automation use cases.
- Mailchimp can get expensive as your list grows and as you lean into advanced features. Also, managing multiple audiences or complex segmentation can increase both cost and operational overhead.
Where teams get surprised:
- Paying for inactive contacts you forgot to prune.
- Having segments and tags that drift over time because nobody owns the taxonomy.
If you expect heavier automation and CRM-style workflows, it’s worth looking sideways at activecampaign (strong automation depth) or getresponse (solid “all-in-one” toolkit). If you want something positioned as simpler and cost-conscious, brevo is a common alternative in this lane.
3) Automations and segmentation: what you can realistically build
MailerLite automation is “good enough” for many product-led newsletters:
- Welcome series
- Simple funnels (lead magnet → nurture → pitch)
- Basic triggers (signup, click, time delay)
Mailchimp has more “journey” style capabilities and a longer tail of conditions depending on plan level. That can be powerful, but only if you actually model your lifecycle and maintain it.
Practical rule:
- If your automations fit on a whiteboard, MailerLite is probably fine.
- If you need branching based on multi-step behavior (site events, lead scoring, sales handoff), you may feel constrained and should evaluate Mailchimp carefully—or skip both and consider activecampaign.
4) Deliverability and data: what matters more than the vendor
People ask “which has better deliverability?” The annoying truth: deliverability is mostly your practices.
What moves the needle:
- Confirmed opt-in (double opt-in where appropriate)
- Consistent sending cadence
- Cleaning unengaged subscribers
- Authenticating your domain (SPF/DKIM/DMARC)
- Writing emails people want (high reply rates help)
That said, tooling affects how easy it is to do the right thing. Both platforms provide basics, but the best platform is the one you’ll actually keep clean.
Here’s an actionable example: prune cold subscribers before they tank your engagement metrics. Export unengaged contacts (e.g., no opens/clicks in 90 days), run a re-engagement email, then suppress the rest.
Re-engagement flow (90-day rule)
1) Segment: last_open_date <= today - 90 days
2) Send: “Still want these emails?”
3) Wait 7 days
4) If clicked/replied: keep subscribed + tag = reengaged
5) Else: suppress/unsubscribe
This workflow is vendor-agnostic and will usually improve inbox placement more than switching providers.
5) So which should you choose?
Choose MailerLite if:
- You want the shortest path from idea → campaign.
- You’re a small team and don’t want a complex “marketing OS.”
- Your automation needs are straightforward and you value maintainability.
Choose Mailchimp if:
- You rely on its integration ecosystem (or your org already standardized on it).
- You need more prebuilt “platform” features and don’t mind the overhead.
- You have someone who will actively manage audiences, segments, and reporting.
Soft recommendation (based on common dev-to-team reality): if you’re building a newsletter-led growth loop and want a clean tool that doesn’t sprawl, start with MailerLite and put your effort into list hygiene and lifecycle content. If you’re anticipating deeper automation or sales alignment soon, evaluate the jump to something like activecampaign early so you don’t rebuild your workflows twice.
