If you’re Googling mailerlite vs mailchimp, you’re probably past the “should I email my users?” phase and deep into “which platform won’t fight me every week?” Both tools can send campaigns and run automations, but they feel very different in day-to-day work—especially once you care about segmentation, pricing cliffs, and how fast you can ship a decent newsletter.
1) Pricing and the real cost of growth
Pricing pages are marketing. Your bill is reality.
- MailerLite tends to be friendlier for creators and small SaaS lists that are growing steadily. Its plans usually scale in a more predictable way, and you can get pretty far before you feel punished for adding subscribers.
- mailchimp is often fine at the beginning, then gets expensive as your list and feature needs grow. The “cost cliff” happens when you realize you need more advanced automation, segmentation, or multi-step journeys.
Opinionated take: if your list growth is healthy but your revenue per subscriber is still unknown, you want cost predictability. MailerLite is usually easier to justify early.
2) Editor + templates: speed matters more than prettiness
Most teams don’t fail at email because they lack “beautiful templates.” They fail because sending becomes a chore.
- MailerLite’s editor is straightforward and fast. For teams that want to ship a clean newsletter weekly, it’s hard to beat the “low friction” feel.
- mailchimp has a powerful builder and a long history of template support, but it can feel heavier—more options, more UI, more steps.
If you’re shipping product updates, changelogs, or content digests, friction compounds. A 5-minute newsletter workflow beats a 25-minute “perfect layout” workflow.
3) Automations, segmentation, and “how smart can it get?”
This is where the two tools diverge.
Automations
- mailchimp generally offers richer “customer journey” style automation as you move up plans. If you want branching logic and more granular triggers, it can be strong—assuming you’re on the right tier.
- MailerLite covers the common automation needs (welcome series, simple drip, tag-based flows) without feeling like you need a certification to use it.
Segmentation
Segmentation determines whether your emails are relevant or spammy.
- If you’re doing lightweight segmentation (tags like
trial,customer,webinar-registered), MailerLite works well. - If you’re building complex segments that combine behavioral events, CRM stages, and lead scoring, you may outgrow both and end up looking at activecampaign (which is built for automation depth).
Practical rule: if you can describe your segmentation needs in one sentence, MailerLite is probably enough. If it takes a whiteboard, you’re entering ActiveCampaign territory.
4) Deliverability + compliance: the boring stuff that decides outcomes
Deliverability debates get tribal fast. In practice, your content, list hygiene, and authentication matter more than the logo on your invoice.
Regardless of platform, do these:
- Set up SPF, DKIM, and DMARC for your sending domain.
- Use double opt-in (or at least confirmed opt-in for high-risk sources).
- Remove or suppress cold subscribers.
- Avoid “email blasts” to everyone when only 20% care.
Here’s a small, actionable example you can run today: validate that your domain publishes SPF/DKIM records before migrating tools.
# Check common email auth DNS records
# Replace example.com with your sending domain
# SPF
nslookup -type=txt example.com
# DMARC
nslookup -type=txt _dmarc.example.com
# DKIM (selector varies by provider; try common names)
nslookup -type=txt default._domainkey.example.com
nslookup -type=txt mail._domainkey.example.com
If you don’t see an SPF record that includes your email provider, or DMARC is missing, fix that first. Tool switching won’t save deliverability if your domain setup is sloppy.
5) Choosing based on your use case (and when to consider alternatives)
Here’s the opinionated breakdown I’d use if I were picking today:
-
Choose MailerLite if you want:
- A clean newsletter workflow
- Simple automations that are easy to maintain
- Predictable pricing as you grow
-
Choose mailchimp if you want:
- A more “suite-like” experience
- More built-in paths for ecommerce-style messaging
- You’re already embedded in its ecosystem and the higher-tier cost is acceptable
When should you consider other tools?
- activecampaign: when automation complexity is the product (lead scoring, multi-branch journeys, CRM-ish workflows).
- brevo: if you want email + SMS in a more unified way, or you’re optimizing for transactional + marketing messaging in one place.
- convertkit: if you’re a creator business where forms, sequences, and audience-first workflows matter more than “enterprise features.”
Soft recommendation to end: if you’re stuck between the two, start with the one that reduces operational friction for your actual sending cadence. Most teams don’t need maximal features—they need consistency. MailerLite tends to make consistency easier, while Mailchimp can make sense if you’ll genuinely use its higher-tier journey/segmentation capabilities.
