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EDIT: I also want to say I really appreciate Tim Cook’s emphasis on user privacy and I hope John Ternus can continue this trend.
Tech in general has changed quite a bit though. I don't know how Steve Jobs would have reacted to AI, and I don't know where tech itself would be if Jobs were still around. But I do think the next evolution is due and yet to be seen. It's not clear that Tim Cook would be the one to effectively see that through. And so I think his timing is impeccable and probably aligned with what is best for Apple. I have a lot of respect here: time has shown that a lot of leaders don't let go until its too late.
https://www.apple.com/community-letter-from-tim/
I understand Tim is a logistics genius and Ternus is a hardware genius, and that we all want better software and policy from Apple, but I'm glad that there seems to be good people at the head of one of the biggest and most consequential companies, and further that they seem to care about being good people.As far as I can see, that's the only way to have a prayer of scaling without too much damage, which is the key issue humanity faces today.
Marco has enough standing within our world that it's actually a clever idea to appeal to Ternus on these terms. He'll probably be aware that it was written and the appeal is somewhat generic in its call to reverse course on some Cook-era policies.
We're all very hopeful but there's not enough information available on the outside to predict with any certainty how he'll lead.
Is this a golden opportunity to take on the software side of Apple, native apps like photos and messages, notes app? So much good data we give to Apple apps sit their idling, there is a play here to turn them into an independent playable artifacts and shared digital human network company. My friend emma has her snack Game on! I would like to get a snack list derived from her snack data. Yes, texting works but there is no programmatic way of accessing each other’s data. I believe this data needs be freed from Apple.
Apple’s privacy approach is stellar, that quest though is a prison where our data goes and does a slow death.
Before we had many groundbreaking features that redefined how you use smarphone:
- gps
- flashlight (yes everybody with flashlight in the pocket!)
- front selfie camera + video calls
- compass + accelerometer + gyroscope
- good wide and ultrawide (video) camera
- nfc + apple pay
- fingerprint / faceid
- esim
- magsafe
Now you can have iphone 12 pro and don't miss much from iphone 17 pro.