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Aleksander Sekowski5d ago • 3 min read
A Live VAST URL Is Not a Paste. The Tester and the Inspector Do Different Jobs.
Paste XML checks the document you already have. A live tag URL is a fetch, a wrapper chain, and a di...
#vast#adtech#xml#video
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Aleksander Sekowski5d ago • 2 min read
The Wrapper You QA Is Not the Creative That Plays. The Inline Lives on Another Host.
A VAST wrapper can be spec-valid and still terminate on a different CDN, a different AdSystem, and a...
#vast#adtech#xml#ctv
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Aleksander Sekowski6d ago • 4 min read
VAST 4.1 Dropped UniversalAdId's idValue Attribute. The ID Has to Live in the Text.
VAST 4.0 put the creative identifier on UniversalAdId's idValue attribute. VAST 4.1 moved it to elem...
#vast#xml#adtech#ctv
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Aleksander Sekowski2d ago • 3 min read
A Companion With No Width Is Not a 300x250. The Player Cannot Match It.
Players match VAST companions by pixel size. A Companion with a JPEG and no width or height is not a...
#vast#xml#advertising#ctv
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Aleksander Sekowski4d ago • 5 min read
AAMP Can Finish a Video Buy With a Wrapper. It Cannot Prove the InLine Exists.
IAB Tech Lab's agent stack keeps VAST as the video envelope, but a buyer agent that holds a tag URI ...
#vast#adtech#advertising#api
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