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강해수Jun 26, 2026 • 2 min read
Adding one field to our CAPI payload moved match rate from 66% to 79% overnight
CAPI match rate below 70% quietly degrades Meta delivery. Here's the exact audit I run and how I rec...
#marketing#d2c#paidads#analytics
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강해수Jun 29, 2026 • 2 min read
Naver Powerlink quality score: 11 of 17 ad groups flipped from medium high — here's what actually moved them
Naver Powerlink quality score breaks down into factors you own and factors you don't — here's what 9...
#marketing#d2c#paidads#analytics
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강해수Jun 26, 2026 • 2 min read
ASC burned ₩3M in 72 hours on out-of-stock SKUs — here's the structural fix
Advantage+ Shopping isn't broken at scale — but it breaks in specific, predictable ways most teams o...
#marketing#d2c#paidads#analytics
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강해수Jun 24, 2026 • 2 min read
tCPA thrashed for 35 days straight — then beat manual CPC by 35% on cold prospecting
tCPA doesn't stabilize overnight. Here's what 90 days of holdout testing revealed about signal warmu...
#marketing#d2c#paidads#analytics
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