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Aleksander Sekowski5d ago • 2 min read
The Wrapper You QA Is Not the Creative That Plays. The Inline Lives on Another Host.
A VAST wrapper can be spec-valid and still terminate on a different CDN, a different AdSystem, and a...
#vast#adtech#xml#ctv
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Aleksander Sekowski5d ago • 2 min read
adagents.json does not audit schain. Those two trust files do not talk.
AAO put publisher authorization in adagents.json. IAB already had ads.txt, sellers.json, and schain....
#openrtb#adtech#api#security
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Aleksander Sekowski5d ago • 2 min read
imp.native.request is a JSON string, not a nested object.
OpenRTB 2.x sends the Native request as a string inside imp.native.request. Skip the second parse an...
#openrtb#json#adtech#api
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Aleksander Sekowski5d ago • 3 min read
A Live VAST URL Is Not a Paste. The Tester and the Inspector Do Different Jobs.
Paste XML checks the document you already have. A live tag URL is a fetch, a wrapper chain, and a di...
#vast#adtech#xml#video
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Aleksander Sekowski3d ago • 4 min read
LIFECYCLE_DSP_BID_RESPONSE Can Ship Without bid_response. The Agent Has Nothing to Shade.
ARTF lifecycle tells the agent which auction stage you are in, not which OpenRTB document is on the ...
#grpc#openrtb#adtech#api
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Aleksander Sekowski6d ago • 4 min read
VAST 4.1 Dropped UniversalAdId's idValue Attribute. The ID Has to Live in the Text.
VAST 4.0 put the creative identifier on UniversalAdId's idValue attribute. VAST 4.1 moved it to elem...
#vast#xml#adtech#ctv
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Aleksander Sekowski4d ago • 5 min read
AAMP Can Finish a Video Buy With a Wrapper. It Cannot Prove the InLine Exists.
IAB Tech Lab's agent stack keeps VAST as the video envelope, but a buyer agent that holds a tag URI ...
#vast#adtech#advertising#api
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Greta6d ago • 4 min read
Ad Verification 101: How Brands Check Their Ads Actually Ran
Ad Verification 101: How Brands Check Their Ads Actually Ran Digital advertising has a...
#adtech#marketing#webdev#tutorial
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keyboardTester.Click1d ago • 4 min read
What My First $2.18 AdX MCM Day Actually Proved
A live publisher test separating Google Ad Manager gross revenue, the MCM allocation, direct AdSense...
#adsense#adtech#webdev#blogging
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