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Most home-service marketing advice says the same thing: make it easy for customers to reach you. We wanted to know how contractor websites actually do that today, so we checked them.
In October 2026, Peace Call looked at the homepages of 311 US plumbing, HVAC and electrical contractors in 49 metro areas and recorded what each one offers a visitor who wants to get in touch: a tap-to-call phone link, a way to text or chat, online booking, a contact form, and whether the site promises 24/7 service. This is our own data (see also our follow-up on dentists, roofers, law firms and auto repair shops). The method and limitations are below, and you can download the anonymized data as a CSV.
TL;DR: We checked 311 US plumbing, HVAC and electrical contractor homepages in October 2026. 89.7% had a tap-to-call link, but only 19.6% offered any way to reach the business in writing (a text-us option, a chat widget or WhatsApp), and only 21.9% had a detectable online booking widget. 55.6% said they were available 24/7 or 24 hours, yet 76.9% of those "24/7" homepages offered no text or chat option. 65.9% offered neither a text/chat option nor online booking, so the phone (or a form) was the only way in.
Key findings
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Tap-to-call is nearly universal: 89.7% of homepages (279 of 311) had a clickable
tel:phone link, and 96.1% showed a phone number in the page text. - Only 1 in 5 offered a written channel. 19.6% (61 of 311) had a text-us option, a chat or messaging widget, or a WhatsApp link. Just 6.8% (21) explicitly invited visitors to text.
- Online booking is still a minority feature: 21.9% (68 of 311) had a detectable online booking widget. HVAC led at 29.5%, compared with 16.7% for plumbing and 15.4% for electrical.
- The "24/7 gap": 55.6% of homepages (173) said 24/7, 24 hours or similar. Of those, 76.9% (133) offered no text, chat or WhatsApp option, and 105 offered no online booking either.
- Two in three were phone-or-form only: 65.9% (205 of 311) had neither a text/chat option nor an online booking widget.
- The basics are mostly done: every analyzed site ended on HTTPS, 98.4% had a mobile viewport tag, and 58.8% had a contact form on the homepage.
Get the full guide
This is a shortened version. Read the full guide with all scripts on Peace Call.
Originally published at getpeacecall.com.
