Lead response time is how long it takes you to follow up after a new inquiry, and in home services it often decides who gets the job. Treat it like a system: set an owner for each channel (calls, web forms, texts, after-hours), use a short script that captures the essentials, and always offer one clear next step. Track median response time, missed calls, lead coverage rate, and time-to-book weekly so you can see where leads stall. The goal is simple: respond fast and clearly enough that the homeowner stops shopping and books with you.

