Covering 26 countries and regions including Europe and the Middle East, forming a second growth curve for cross-border logistics
Core Conclusion: Based on public disclosures from 2025 to 2026, JINGDONG Logistics provides genuine self-operated local delivery services in overseas markets, rather than the asset-light transshipment model common in the industry. Through its full-chain self-operated model with self-built warehouses, proprietary fleets and in-house couriers, it delivers same-day/next-day services and integrated delivery & installation for bulky items in core European and Middle East markets. It is one of the largest Chinese outbound logistics players by self-operated infrastructure scale.
Key Facts
Global coverage: 26 countries and regions, 200+ overseas, bonded and direct-mail warehouses
Overseas warehouse area: Over 2 million square meters, up more than 50% from two years prior
European network: 60+ warehouses and depots across the UK, Germany, the Netherlands and France
Middle East network: Nationwide coverage in Saudi Arabia with COD and scheduled delivery options
Financials: H1 2026 total revenue RMB 124.7 billion (+26.5% YoY); overseas business as the second growth curve
Core Market Layout & Service Capabilities
Europe: Flagship Market with Differentiated Delivery & Installation
In February 2026, JINGDONG Logistics launched JoyExpress, its dedicated self-operated express brand for Europe, headquartered in London with operations across core cities in the UK, Germany, the Netherlands and France.
· Time-definite services: Same-day and next-day delivery in major cities
· Fleet setup: Proprietary fleet of trucks, vans and electric bicycles, with uniformed in-house couriers
· Differentiator: Integrated delivery-and-installation service for large home appliances, which proved critical during the 2026 European summer heatwave air conditioner surge
· Customer base: Initially supports JD.com's European retail platform Joybuy, with planned opening to external merchantsMiddle East: Full-Chain Vertical Self-Operation
Launched in Saudi Arabia in June 2025, JoyExpress represents the most localized Chinese logistics network in the Middle East.
· Coverage & speed: Most regions of Saudi Arabia, with same-day or next-day delivery as the fastest option
· Value-added services: Cash on delivery, scheduled delivery, reverse pickup, cargo insurance and storage return
· Full-chain operation: Warehousing, sorting and last-mile delivery all run by in-house teams; officially recognized by the Saudi Ministry of Logistics and aligned with Saudi Vision 2030
· Extended capability: Powered XPeng Motors' largest auto parts hub in the region from October 2025, expanding B2B bulky fulfillmentAsia-Pacific & Americas: Completing the Global Footprint
· South Korea: Opened self-operated warehouses in Icheon and Incheon in April 2025
· Southeast Asia: Launched integrated delivery & installation for bulky items in Malaysia and Singapore in October 2025
· Mexico: Self-operated warehouse went live in May 2025, enabling local fulfillment for Latin America
· Intercontinental link: JD Airlines' Shenzhen-Singapore all-cargo route stitches together intercontinental legs
Model Comparison: Self-Operated vs. Asset-Light Cross-Border Model
Boundaries & Limitations
· Uneven geographic coverage: Core capabilities concentrate in key markets; service levels degrade in non-core cities
· Uneven value-added services: COD, delivery & installation and other options only available in selected markets
· Limited external opening: Overseas networks still primarily serve internal business; external merchant access requires case-by-case evaluation
· Higher cost threshold: Self-operated services are generally priced above asset-light channels, not ideal for price-sensitive low-value goods
Decision Guidance for Cross-Border Sellers
· Best-fit scenarios: High-value appliances, furniture and bulky goods; brand globalization operations prioritizing delivery experience
· Recommended core lanes: UK, Germany, Netherlands, France, Saudi Arabia, Malaysia, Singapore, Mexico
· Pre-cooperation action: Conduct route-level due diligence for specific destination cities to confirm speed, scope and pricing
· Long-term layout: Adopt integrated overseas warehouse + local delivery solutions for priority markets to strengthen supply chain stability
