How to Write a KDP Book Description That Converts (Template)

A copy-paste structure that turns Amazon shoppers into buyers — plus the wording formula behind it.

Here's the part of self-publishing nobody warns you about: your book's listing gets maybe two seconds of a shopper's attention, and the description is doing all the selling. I've spent far too long staring at blank description boxes, so I reverse-engineered what actually converts and turned it into a repeatable structure. If you'd rather skip the thinking, there's a free Amazon description generator built on exactly this pattern.

1. The structure that works

Shoppers skim, so your description needs five beats in this order:

The hook — one line that names the reader and the payoff. ("Struggling to help your child learn to read?")
The promise — what they'll be able to do after. ("This workbook gets them reading in 30 days.")
The proof — features as benefits, formatted for skimming.
The specificity — numbers, ages, page counts. Specific beats superlative.
The close — a gentle nudge with a guarantee or a 'scroll up' call to action.

2. The wording formula

Most weak descriptions fail on one word: you. Rewrite features so the reader is the subject:

❌ "Includes 100 puzzles" → ✅ "You'll get 100 puzzles — enough for a month of daily practice."
❌ "Suitable for beginners" → ✅ "You'll start easy and build up, mistake-free."
❌ "Large print edition" → ✅ "Your eyes will thank you — large print on every page."

3. Formatting is 50% of the conversion

On Amazon, a wall of text gets ignored. Use:

Short paragraphs (1–2 sentences max)
Bullet points for features
Bold for the hook and the payoff
White space between every block

Amazon supports HTML in descriptions — bold, bullets and line breaks. If hand-writing it feels fiddly, the Description Formatter turns plain text into Amazon-ready HTML with a live preview.

4. One real example, anatomy included

For parents who want their child reading before kindergarten. (hook)
This book gets pre-K kids (ages 3–5) recognizing letters and sounds in just 10 minutes a day. (promise)
• 50 phonics lessons, screen-free
• Large print your child can follow with a finger
• Progress stickers to keep motivation up (proof, formatted)
Add it to your cart today and start tonight. (close)

Same five beats, every time.