When you have something important to say, your instinct is to build up to it.
You explain the background.
You walk through your reasoning.
You set the scene carefully so that by the end, the conclusion feels earned.
It feels thorough.
It is usually the wrong order.
Because while you are building your careful case, the person listening is doing one thing.
Wondering where this is going.
They cannot tell what matters yet, so they hold everything loosely, waiting for the point to arrive.
Half of what you say lands nowhere because they do not know what to do with it.
So flip it.
Lead with the point.
The deploy is going to be late, and here is why.
I think we should pick option two, and let me walk you through how I got there.
We have a problem with the payment flow, and I have a plan.
Say the thing first.
Now the person has a frame to hang everything else on.
Every detail you give after that has a place to go, because they know what it is in service of.
This feels uncomfortable at first, especially if you worry the conclusion sounds too blunt without its cushion of context.
But blunt and clear beats gentle and confusing almost every time.
You can add warmth in how you say it.
You do not have to bury the message to be kind.
This is true in a standup, in a message, in an email, in a hard conversation.
Tell them where you are taking them, then take them there.
People do not resent clarity.
They resent having to dig for the point while you circle around it.
Say it first.
Everything after lands better.
– Asael Shinder
