Let’s be honest: most tech videos are just dry lists of specs and benchmarks. If you’re wondering why your retention graph looks like a ski slope, it’s because you’re dumping data instead of telling a story.
If you want to keep viewers glued to the screen, you need to master the AIDA Model. It’s a classic copywriting framework that turns passive scrollers into obsessed fans.
Here is how to bake it into your next tech script:
1. Attention (The Hook)
The first five seconds determine your CTR's fate. Don't start with "Hey guys, welcome back." Start with a punch to the gut or a curiosity gap.
- Tech Example: "I replaced my $3,000 MacBook with this tiny Linux box for a week. Here is why I’m not going back."
2. Interest (The Deep Dive)
Now that you have them, don't let go. Feed them facts, unusual use cases, or a specific problem they didn't know they had. Keep the pacing fast.
- Tech Example: "It’s not just about the M3 chip; it’s about how this specific thermal architecture prevents throttling during 8K renders."
3. Desire (The Payoff)
Make them want what you’re showing. This is where you pivot from features to benefits. How does this tech make their life better, faster, or cooler?
- Tech Example: "Imagine exporting your entire project in half the time without the fan noise ever kicking in. That’s an extra hour of sleep every night."
4. Action (The Closer)
Specific instructions only. Avoid the "Like, comment, and subscribe" word vomit. Give them one clear path.
- Tech Example: "If you want my custom config files for this setup, hit the link in the description."
The Pro Tip: Use AIDA for your chapters, too. Every segment of your video should feel like a mini-story that earns the viewer's next minute of attention. Stop reporting on tech and start selling the experience.
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