9 Steps to Start an Online Booking Business

An online booking business helps local customers schedule without phone tag. Start by picking one niche with urgent, repeat appointments and messy scheduling rules. Validate in 90 minutes: check 20 competitors for “Book online” UX and call 10 businesses after hours to see who sends callers to voicemail. Build a minimum stack (booking page, confirmations, SMS/email, intake, calendar sync), then add a phone layer for callers who still want help. Differentiate with a wedge like deposits to cut no-shows, routing by service area, or pre-qualification. Start with no-code tools, price simply, and improve the handoff from inquiry to confirmed booking.

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