Digital Growth Marketing Lead Job In Mumbai
What You’ll Achieve In This Role
You will build a scalable marketing infrastructure: You will design, build, and maintain our marketing automation engine, leveraging our MarTech stack, APIs, and light scripting (e.g., Python, JS) to connect disparate systems and ensure a seamless flow of data across the entire go-to-market function.
You will pioneer our use of AI in marketing: You will act as the team’s AI innovator, proactively identifying, experimenting with, and deploying generative and predictive AI solutions to solve critical challenges in content creation, hyper-personalization, lead scoring, and campaign optimization.
You will re-engineer our core processes: You will conduct a full audit of our marketing workflows, re-engineering them to eliminate manual work, reduce friction, and dramatically accelerate our execution velocity and team agility.
You will instill a culture of experimentation: You will develop and implement a rigorous framework for rapid experimentation and A/B testing across our digital properties, using data to identify optimization opportunities that directly impact conversion rates and pipeline growth.
You will empower the team with data: You will architect and build automated dashboards and self-service reporting systems, providing the team with real-time, actionable insights on demand and eliminating the dependency on manual report generation.
You will lead critical technology projects: You will own complex, technology-centric marketing projects from ideation to deployment, serving as the technical bridge between marketing, sales, product, and engineering.
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