Building A+ Content that converts takes more than picking a template. Here are four tools sellers actually use at different stages of the process.
1. Canva handles the design side: lifestyle image layouts, comparison chart graphics, and icon sets for multi-column modules. The free tier covers most standard A+ module sizes.
2. Helium 10 is the keyword research layer that should happen before A+ Content, not during it. Backend search terms and titles get the click; A+ Content is what keeps the buyer once they're on the page.
3. Amazon Listing Audit breaks down the difference between Basic and Premium A+ eligibility, the five module types, and a newer question sellers are asking in 2026: whether A+ Content actually feeds Amazon's Rufus AI assistant when it answers buyer questions. Short answer: only if the modules use complete sentences instead of text-in-image graphics.
4. Amazon's own Manage Your Experiments is easy to skip but worth using once you have two A+ Content versions worth testing. Running an actual A/B test beats guessing which layout converts better.
None of these replace fixing the basics first. A+ Content lifts conversion on a listing that already has a compliant title, working bullet points, and compliant main image. Skip that step and the nicest A+ Content in the world won't save the listing.
