If you run a gym, CrossFit box, or fitness studio, your website needs to do more than look nice — it usually needs to handle class bookings and recurring membership payments too. That extra functionality is what actually drives the price.
The Real Cost Range
| Build Method | Typical Cost |
|---|---|
| DIY builder (Wix/Squarespace) | $250-$700/year |
| Freelancer, template-based | $600-$1,400 |
| Freelancer, custom + booking | $1,400-$2,800 |
| Small agency build | $3,000-$5,500 |
| Full custom with member portal | $5,500-$6,500+ |
Most independent studios land in the $1,400-$2,800 range for a site with working booking and membership sign-up.
What Actually Moves the Price
- Booking/scheduling complexity (contact form vs. live calendar with seat availability)
- Membership tiers and payment logic (flat rate vs. proration, freezes, family plans)
- Number of locations
- Third-party integrations (Mindbody, Glofox, CRM)
- Custom design vs. template
- Content readiness (bios, photos, class descriptions ready or not)
Must-Have Features
Class schedule, online booking/trial request, clear membership pricing, trainer profiles, secure recurring payment sign-up, testimonials, and a strong call-to-action on every page.
Budgeting for After Launch
Hosting ($10-$35/mo), domain renewal, optional booking software subscription, payment processing fees (~2.9% + $0.30/transaction), and maintenance ($25-$60/mo) if you want ongoing support.
Quick FAQ
Can membership payments run directly through my site? Yes — Stripe and PayPal both support recurring billing built into WordPress/WooCommerce.
How long does a proper build take? Template sites: 3-7 days. Custom builds with booking: 2-3 weeks.
Do I need a separate booking app? Not necessarily — a WooCommerce booking plugin can live inside your own site, which avoids paying for a separate platform long-term.
Full breakdown with a real $2,450 project case study here: https://amanurrahman.com/blog-post/gym-fitness-studio-website-cost
