GOMAX ULTIMATE 5.51.0 lets you install a ready library of transactional email templates and have them sent automatically when real events happen — a welcome email the moment a lead is captured, an order-received email when a WooCommerce order is placed, and a completion email when it's fulfilled — all with merge tags, from your own site, with no marketing consent required because they're a direct response to the customer's action. Transactional emails are the ones customers actually expect; now they go out on their own.
You no longer have to hand-write and manually send these. Seed the templates, assign one to an event, switch it on, and GOMAX handles the rest.
Key takeaways
Ready templates. One action installs professional templates for welcome, order received, order completed, abandoned-cart reminder, free-download follow-up and review request.
Event-triggered. Assign a template to "new lead", "order created" or "order completed" and it sends automatically when that happens.
Merge tags. Personalize with {{first_name}}, {{order_number}}, {{order_total}}, {{order_url}} and more — filled from the event.
No consent hurdle. Transactional emails bypass marketing consent (they answer the customer's own action) but still respect your daily send cap and are logged.
Self-hosted. Sent through your site's mail, personalized locally — nothing goes to a vendor cloud.
Transactional vs marketing — and why it matters
Marketing emails need opt-in consent. Transactional emails don't, because the customer triggered them: they filled in your form, or they placed an order, and they expect a reply or a receipt. GOMAX keeps the two separate. These new automatic emails are transactional by design, so they send without the marketing-consent gate — while your marketing campaigns still require proper consent, exactly as they should.
How to set it up
- Seed the library. Install the ready templates in one step; they land in your template list with merge tags already in place. 2. Customize (optional). Edit any template's subject and body to match your brand and voice. 3. Assign and enable. Point "new lead" at the welcome template, "order created" at the order-received template, and "order completed" at the completion template, and turn each on.
From then on, when someone becomes a lead or an order changes state, the matching email goes out — personalized with the person's name, the order number, the total and a link to view the order.
What you can automate
Welcome every new enquiry so no lead goes cold in the first hour.
Confirm every order with a branded "we've got it" that reassures the buyer.
Close the loop when an order completes, and optionally ask for a review.
Reuse the abandoned-cart and free-download follow-up templates in your own flows.
Frequently asked questions
Do these emails need marketing consent? No. They're transactional — a direct response to something the customer did (submitting a form, placing an order), so they don't require marketing opt-in. Your marketing campaigns still do, and GOMAX keeps that distinction.
Will they duplicate WooCommerce's own order emails? They're additional and optional. WooCommerce sends its standard emails; GOMAX's transactional emails are extra touches you choose to enable (a warmer confirmation, a completion note, a review request). Turn on only the ones you want.
Can I customize the templates? Yes. The seeded templates are ordinary saved templates — edit the subject and body freely, and use merge tags like {{first_name}} and {{order_number}} to personalize them.
What stops them from being abused or over-sending? They obey your daily email cap and every send is logged, so volume stays under control. Each trigger is off until you enable it and assign a template.
Does any of this use an external email service? No. Emails are sent through your site's own mail system and personalized locally. Nothing about your customers is sent to GOMAX or a third party.
