Moz Standard runs $99/month, and most small businesses only touch a fraction of what it includes. Here are five tools people actually compare it against, with the honest trade-off for each.
SE Ranking ($44-$95/month) is the closest like-for-like swap: rank tracking, site audits, and competitor research at a lower price than Moz Pro.
Mangools (from $29/month) is a lighter suite for solo marketers, covering keyword research, SERP analysis, and basic backlink tracking without Moz's full link index.
Ubersuggest has a free tier for occasional keyword lookups, which makes it a reasonable starting point before committing to a paid plan.
BrightLocal (from $39/month) fits better than Moz Local specifically if your business lives or dies on the local map pack and Google Business Profile management.
GMCSuspension's SEO Monitor ($29/month) skips the dashboard entirely and sends a weekly email with rankings, Core Web Vitals, and a prioritized action plan instead, a fit for anyone who never opened their Moz dashboard past week two. A full breakdown compares all five against Moz's actual feature list.
None of these replace Moz's link research suite if you genuinely need it. But most small businesses do not, and $99/month for unused features is a real cost.
