A landing page is often the first interaction a visitor has with a website or digital product. A well-designed landing page should not only look attractive but also load quickly, work across different devices, provide clear navigation, and be easy for search engines to understand. During my Milestone: Optimised Landing Site, I explored how design, development, interactivity, and SEO can work together to create a better landing-page experience.
The development process started with a strong HTML and CSS foundation. The page structure was organised into important sections such as the navigation bar, hero section, features, destinations or services, call-to-action areas, and footer. Responsive CSS was then used to make the layout adapt to desktops, tablets, and mobile devices. This helped ensure that the content remained readable and accessible across different screen sizes.
Another important part of the project was adding interactivity with JavaScript. Interactive elements such as FAQ accordions, buttons, navigation behaviour, and form-related interactions can make a landing page more engaging. However, these features should support the user experience rather than make the website unnecessarily complicated.
The project also focused strongly on on-page SEO. Important elements included creating an appropriate page title, meta description, logical heading structure, meaningful image alt text, and search-engine-friendly URLs. Technical files such as robots.txt and sitemap.xml were also considered to help search engines crawl and understand the website.
A major learning from this milestone was that website optimisation is not limited to SEO alone. Performance, responsiveness, accessibility, visual hierarchy, content structure, and user experience all contribute to the overall quality of a landing page. A visually impressive website is less effective if users struggle to navigate it or search engines cannot properly understand its content.
The project also helped me understand the importance of combining different technologies and workflows. HTML and CSS provide the foundation, JavaScript adds behaviour, WordPress can simplify content management, and SEO techniques improve discoverability. Bringing these areas together results in a more complete and professional website development process.
Overall, this milestone strengthened my understanding of how to build a landing page that balances design, functionality, responsiveness, and search optimisation. These principles can be applied to business websites, portfolios, product pages, and other digital experiences.
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