Every major AI company in the world has a target user in mind. Young, digitally native, urban, connected. Someone who uses a smartphone comfortably, downloads apps without friction, and lives in a city with reliable broadband.
India's 140 million citizens aged 60 and above are almost none of those things. And that is precisely why they represent one of the largest untapped markets in the entire AI industry.
The numbers are not subtle. India is home to the second largest elderly population on the planet, and that number is projected to cross 300 million by 2050. A significant proportion of these individuals live in semi-urban or rural areas where internet connectivity is inconsistent. Many live alone or in households where their children have migrated to cities or abroad. A large number have limited English literacy and even more limited experience with digital interfaces designed primarily for younger users.
What they do have is time. And need. And families who love them and worry about them and would pay significant amounts of money for a product that meaningfully improved their daily lives.
The AI industry has not built for them. Not because the market is small — it is enormous. Not because the need is unclear — it is urgent and growing. But because building for this population requires solving constraints that most AI companies have never had to think about.
Offline-first operation, because the device cannot depend on connectivity that may not exist. Voice-first interaction, because touchscreens and text inputs are barriers. Personalisation at an emotional level, not just a functional one, because the goal is not to complete tasks but to provide presence and companionship. Hardware rather than software, because an app on a shared phone does not create ambient presence in the way a dedicated device in a room does.
These constraints are hard. They are exactly why the category is open.
iAVATARS was built around every one of them. Our iSoul 1.0 engine runs entirely offline. Our devices are physical objects that require no screen navigation. And the avatar experience is personalised to one specific real person, not a generic assistant, because for an elderly individual living apart from their family, the difference between a familiar voice and an unfamiliar one is everything.
The most underserved market in AI is not a niche. It is 140 million people and growing. And the window to build the category-defining product for them is still open.
