Nvidia is weighing an investment that would catapult artificial intelligence search startup Perplexity to a valuation soaring above $30 billion, according to PYMNTS. The move, reported Sunday by The Information, would more than double the company's valuation from just a year ago.
So what is Perplexity selling, and why is Nvidia buying at this price?
Why Is Nvidia Willing To Pay $30 Billion For A Search Box?
It is not paying for a search box. It is buying a key component in its trillion-dollar ecosystem strategy.
This is not Nvidia's first look at Perplexity. According to the report, the chipmaker previously considered a multibillion-dollar technology licensing deal or even an acqui-hire to bring the startup's team in-house. Those talks have pivoted to a straightforward equity investment. The round would be worth billions of dollars and value Perplexity at more than $30 billion.
Jensen Huang, Nvidia's CEO, has said in interviews that Perplexity is his go-to chatbot.
The financial logic is stark. Perplexity's annualized revenue has rocketed to more than $750 million from under $250 million at the start of the year. A massive driver of that growth is Perplexity Computer, an AI agent professionals use to automate tasks. This "agentic" shift, where AI performs multi-step workflows, consumes significantly more computational power than simple query answering, directly fueling demand for Nvidia's hardware.
This revenue jump aligns with trends we’ve seen in other capital-intensive frontier technologies.
Is This An Investment Or A Calculated Ecosystem Lock?
For Nvidia, the line between financial return and strategic infrastructure has vanished. The company has acted as a "central bank" for AI startups, providing capital that often flows directly back as revenue for its chips. This deal is a masterclass in that model.
Nvidia is not just backing a company, it is cultivating a flagship application. Perplexity, as a direct challenger to Google Search, represents the single biggest commercial use case for AI inference compute outside of the large model developers themselves. By strengthening Perplexity, Nvidia strengthens the entire economic rationale for its data center business.
This follows a clear pattern. Last week, Nvidia agreed to pay $6 billion to license AI model development software from Poolside, while investing $1 billion in the firm. Late last year, it acquired tech and talent from inference chip maker Groq. These moves show a company systematically investing across the AI stack to secure demand and intellectual property.
Does Perplexity's Trajectory Justify The Price?
The investment talk comes as Perplexity's valuation has staged a breathtaking ascent. From just over $121 million in 2023, it hit roughly $20 billion in September 2025 and $23 billion in a January 2026 round. A jump to over $30 billion now would be its steepest climb yet.
The justification lies in two explosive metrics: tripled revenue in under eight months, and a $750 million infrastructure deal with Microsoft Azure signed earlier this year. This proves the company isn't just a feature. It's a massive, capital-intensive platform whose growth is constrained only by compute supply, a problem Nvidia is uniquely positioned to solve.
The funding would solidify a powerhouse cap table. Nvidia would join existing backers like Jeff Bezos, SoftBank, Accel, and IVP. CEO Aravind Srinivas has stated the company aims for a 2028 IPO regardless of how OpenAI or Anthropic perform, signaling confidence that its own revenue from search and agents can carry it public.
What Changes If Nvidia Writes The Check?
A closed deal at this scale would reshape multiple battlefields.
First, it would give Perplexity a near-bottomless war chest to scale its models and hire elite talent, insulating it from the fundraising market's whims. It also cements the "answer engine," not the traditional search page, as the primary AI battleground, accelerating pressure on Google and Microsoft's Bing.
Second, it sets a new market temperature. A $30 billion+ valuation attached to $750 million in annualized revenue will be the benchmark for every other premium AI startup seeking capital. It signals that for category leaders, investor frenzy hasn't cooled, it's just become more selective.
Finally, it reveals Nvidia's endgame: owning the critical paths of the AI economy. Just as VCs are placing big bets on human-centric applications, Nvidia is placing even bigger ones on the foundational agents that will power them. The investment isn't a side bet. It is a core strategic input, one that ensures Perplexity's voracious appetite for computing power will be fed by Nvidia's chips for years to come.
Why This Changes Everything
- Nvidia's potential investment signals a strategic shift from selling hardware to controlling key, high-demand AI applications, which would further entrench its ecosystem.
- A $30B+ valuation for a year-old startup validates the massive, near-term economic potential of 'agentic' AI that performs complex workflows, not just answers questions.
- This deal could massively accelerate the AI agent market, directly increasing demand for the advanced computing power that only a few companies, like Nvidia, can supply.
Originally published on XOOMAR. For more news and analysis, visit XOOMAR.
