Originally published at https://monstadomains.com/blog/new-gtld-applications/
More than 1,600 organisations have just told ICANN exactly which piece of the internet they want to own, and every one of those new gTLD applications will be published with the applicant’s real name attached to it. There is no privacy toggle on this process. No redaction request, no proxy service, no quiet withdrawal once the list goes live. The 2026 round closed on 12 August 2026, and the disclosure phase that follows will convert what was a confidential business decision into a permanent, searchable public record.
That is the part of the story getting the least attention. The headline number is impressive, but the mechanics of what happens to those new gTLD applications next matter far more to anyone who cares about who can see what they are doing online.
ICANN Closed The Window On 1,600 New gTLD Applications
ICANN confirmed on 13 August that the submission window, open since 30 April 2026, closed at 23:59 UTC on 12 August with more than 1,600 primary applications received. More than 1,100 of those also carried a replacement string, an optional fallback the applicant can swap in later. ICANN noted the majority of submissions arrived in the final days of the window, which surprises nobody who has watched a deadline driven process run its course.
The figure is not final. ICANN cannot confirm a definitive count until the evaluation fee clears for each submission, and payment was due within seven days of the window closing. Applications that missed that 19 August deadline are cancelled rather than processed, so the number of surviving new gTLD applications is likely to settle a little below the headline figure.
For scale, the last round in 2012 drew a comparable flood and produced roughly 1,200 delegated extensions, the wave that gave us .app, .xyz, .online and several hundred names almost nobody uses. This round of new gTLD applications is bigger in one important respect: ICANN accepted submissions in 27 scripts, opening internationalised domain names to Arabic, Chinese, Devanagari, Thai and dozens of other writing systems that have been effectively locked out of the top level for years.
Reveal Day Turns Applicant Identity Into Public Record
The next milestone is Reveal Day, expected no later than nine weeks after the window closed, which puts it around mid October 2026. ICANN says it will announce the exact date and the downstream timeline in mid September. Until then, applicants sit in a holding pattern while the administrative check runs across all new gTLD applications.
What Reveal Day Actually Publishes
Reveal Day is not a summary. It publishes the primary string each applicant requested, the identity of the applicant behind it, the designated replacement strings, and the initial contention sets showing where two or more parties asked for the same extension. Applicants then have 14 days to decide whether to substitute their replacement string before the consolidated list is finalised at String Confirmation Day, projected for November 2026.
Read that sequence again through a privacy lens. The published set of new gTLD applications becomes a public map linking corporate entities to strategic intent, competitor to competitor, and in a fair number of cases, shell company to beneficial owner. Journalists and researchers will comb it. So will everyone else.
The 227,000 Dollar Price Tag On Every Application
ICANN set the evaluation fee for new gTLD applications at USD 227,000 each, covering one primary string plus up to four variants and the mandatory evaluation stages. Optional processes cost extra: Community Priority Evaluation runs up to USD 80,000, a Geographic Names Review adds up to USD 12,000, and a .brand eligibility check adds USD 500.
That fee structure is the real filter on this round. At a quarter of a million dollars before legal fees, registry backend contracts and the possibility of an auction against a rival, new gTLD applications were never going to come from individuals, community projects or independent publishers. The top level of the domain name system remains a space where participation is priced in six figures, and the 1,600 figure should be read as a measure of corporate appetite rather than internet wide demand.
Why 1,100 New gTLD Applications Carry A Backup String
The replacement string mechanism is new for this round and it explains an odd detail in ICANN’s numbers. More than 1,100 of the new gTLD applications included one, but a replacement string is not a second application. It is a hedge, a pre approved alternative the applicant can pivot to if the primary string lands in a contention set, collides with a trademark, or fails a geographic names review.
Practically, this compresses the timeline. In 2012, contested strings dragged through objections and auctions for years, and some applicants burned enormous sums fighting over a single extension. A fallback choice lets an applicant exit a fight cheaply rather than escalate it. It also means the strings revealed in October are not necessarily the strings that get delegated, so anyone drawing conclusions from the first published list of new gTLD applications should wait for String Confirmation Day.
The Privacy Cost Baked Into New gTLD Applications
Here is the tension the domain industry rarely discusses honestly. ICANN spent the last several years narrowing what registrant data appears in public WHOIS records, largely because GDPR forced the issue. At the second level, where ordinary registrants live, the trend has been toward less exposure. At the top level, where new gTLD applications are decided, the trend runs in exactly the opposite direction.
There Is No Redaction Request For Applicants
Applicants submit detailed corporate, financial and technical information, and a substantial portion of it is published by design. Transparency at the registry layer is defensible, since an entity that wants to operate a slice of the DNS should be identifiable and accountable. But the trade deserves naming rather than quiet acceptance. The Electronic Frontier Foundation’s work on anonymity has argued for decades that the right to speak without attaching your identity is foundational, and the process behind new gTLD applications simply does not offer it.
Objections Give Third Parties A Window To Push Back
Once the strings behind the new gTLD applications are confirmed, the objection period opens. Third parties can file formal objections on four grounds: String Confusion, Legal Rights, Limited Public Interest, and Community. Trademark holders can also submit application comments outside the formal objection track.
This is where public disclosure produces consequences. Because Reveal Day exposes both string and applicant, objectors receive a complete list of new gTLD applications handed to them in a single moment. Brand protection firms will run automated comparisons against trademark registries within hours. Governments participating through ICANN’s advisory channels will review strings with geographic or political sensitivity. An applicant expecting a quiet technical review may instead land in a public dispute over a name they have not even been awarded yet.
What New gTLD Applications Mean For Everyday Registrants
You are not applying for a registry, so why does this matter? Because the new gTLD applications filed this August will, within roughly two to three years, expand the pool of available extensions substantially, and the practical questions land squarely on ordinary registrants. Which new extensions have registry operators with a credible privacy posture? Which are run by entities that will hand over registrant data without a court order? Which will still exist in five years?
Your Second Level Registration Is A Different Story
The disclosure rules that govern new gTLD applications do not apply to you as a registrant. Buying a name under a new extension does not put your identity on a public list. What exposes you is the registrar you choose, the payment method you use, and whether your WHOIS privacy actually holds up when someone applies pressure. Those variables sit entirely within your control, and they matter far more than which three letters sit after the dot.
What To Do While The Reveal Timeline Plays Out
If you are following the new gTLD applications round because you want first access to an extension, put mid September in your calendar for ICANN’s timeline announcement and mid October for Reveal Day. Nothing is registerable until delegation and launch phases begin, and for most strings that is a 2027 or 2028 conversation. Ignore anyone selling pre registrations before then.
More usefully, treat the coming expansion as a prompt to audit how your existing names are held. Check what your registrar publishes about you, confirm your contact records are not leaking a real address, and review whether your payment trail links back to your legal identity. If it does, moving to a registrar that supports domain registration without ID checks is a more meaningful privacy improvement than any new extension will ever deliver. Our earlier gTLD application window coverage walks through the timeline mechanics in more depth.
The Takeaway
Three things are worth holding onto. The 2026 round produced more than 1,600 new gTLD applications, but the final count depends on fee clearance and the strings revealed in October are not necessarily the ones delegated. Reveal Day publishes applicant identity alongside every string, which makes the registry layer the most transparent and least private place in the domain business. And none of that exposure reaches you as a registrant, because your privacy is decided by your registrar and your payment method, not by ICANN’s disclosure rules for new gTLD applications.
If that last point is the one that lands, the practical next step is checking whether your current setup holds up, and MonstaDomains offers WHOIS protection that keeps your details off public records from the moment you register.
