I’ve just launched Llumo — a free BYOK AI search visibility tracker for monitoring how brands appear across AI search and answer engines.
Llumo is built on open-source technology that we’ve modified, extended and are continuing to build on.
Rather than starting from zero, we liked the foundations of the open-source approach and have been developing our own version around the features we think businesses, SEOs and agencies actually need for AEO/GEO.
The goal is simple:
Make serious AI visibility tracking accessible without charging hundreds or thousands every month.
Why BYOK?
Llumo uses a Bring Your Own Key model.
You connect your own API/provider keys and pay the underlying usage costs directly, while Llumo provides the tracking, reporting and analysis layer.
That means:
- No expensive subscription just to access AI responses
- No artificial prompt limits imposed by a pricing tier
- Scale your tracking based on your own API usage
- More transparency around what AI monitoring actually costs
What can you track?
Llumo currently supports monitoring across major AI/search experiences such as:
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
- Google AI Overviews
- Google AI Mode
And we’re continuing to expand the platform.
It goes beyond checking whether your brand appeared
Llumo helps analyse things such as:
AI Visibility & Share of Voice
See how often your brand appears compared with competitors.
Prompt Tracking
Monitor important commercial and informational prompts over time.
Citation Tracking
See which websites and sources AI engines are citing.
Query Fan-Out
Where available, analyse the underlying searches AI engines perform before generating their answer.
Competitor Visibility
Understand who is being recommended instead of you — and potentially why.
Sentiment Analysis
See not only whether your brand is mentioned, but how AI engines describe it.
We're building much more on top of the open-source foundation
We're modifying the platform, adding our own functionality and building out more features around:
- AEO opportunity discovery
- Citation intelligence
- Competitor analysis
- Query fan-out
- Historical visibility
- Reporting
- Recommendations
- Managed AEO workflows
There’s a lot more planned.
Search is changing quickly.
The old question was:
“Where do I rank on Google?”
Increasingly, the question is:
“When someone asks an AI about my market, does it recommend my brand — and what sources caused it to make that recommendation?”
That’s what we’re trying to make easier to understand with Llumo.
It’s free to use, so if you work in SEO, AEO, GEO, SaaS or AI search, I’d love people to try it and tell us what you think.
Especially interested in feedback on what you’d like us to build next.
