Every bootstrapped founder hits the same wall around launch week: you need a demo video, and agencies charge $2,000+ for one.
You could record a Loom of yourself clicking around — but that's not a demo, that's a screen recording with a mouse cursor and background noise. Buyers watch 30 seconds, yawn, and go back to your competitor's polished 60-second explainer.
The gap between "we have a product" and "we have a video that sells it" is real money. Here's how to close it for the price of a pizza order.
Why demo videos win (and why they're so expensive)
A good product demo does three jobs:
- Shows the flow, not the features. Users buy outcomes. A video that walks through the problem → the fix → the payoff sells; a feature list doesn't.
- Compresses trust-building. A minute of watching a product work beats ten paragraphs of copy.
- Feeds every channel. The same 60 seconds becomes your landing page hero, your Twitter teaser, your YouTube ad, your investor deck.
Agencies charge $2k–$5k because the process is labor: script, design, animation, voiceover, revisions. But the underlying technology — programmatic video — is now something a solo founder can own.
What I built: editable demo templates
I packaged a set of 6 editable Remotion templates specifically for SaaS demos:
- HeroIntro (15s) — product name, tagline, and a punchy hook, vertical or horizontal
- FeatureHighlights (24s) — three feature callouts with animated indicators, the classic "this is what it does" beat
- PricingCTA (12s) — pricing card animation ending in a clear call to action
- Testimonial (10s) — social proof segment
- Outro (8s) — brand card + "get started" close
Everything is code — which is the whole point. Change one constant at the top of the file (product name, tagline, colors) and every template in the package updates globally. No clicking through a timeline, no re-exporting six versions.
Render locally, re-render on every design change, and keep the source forever. When your pricing changes, you don't pay the agency again — you re-render.
The templates come with a full setup guide (Node + Remotion install, config, and render to MP4) and are built to run on any laptop. I use this exact workflow for my own products, and the full package — templates, docs, and examples — is available at AgentChip.
Your product deserves better than a Loom link. And you deserve better than a $2,000 invoice.
Originally published on the AgentChip blog.
