Why Your Brand Needs a Custom Short Domain for Link Building

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Branded short domains are no longer optional for serious marketers. When you use a custom short domain like brand.link instead of a generic shortener, every link you share reinforces brand recognition and builds trust.

Studies show that branded links get 30-40% higher click-through rates compared to generic shortened URLs. When someone sees your brand name in the link preview, they know where they're going. This trust translates directly into more conversions.

RELURL offers custom short domains as part of its branded link platform. You can set up your own domain alias and create short links that include your brand name. Each link becomes a micro-brand asset that builds equity over time.

Custom branded links also improve email deliverability. Email providers are less likely to flag branded short links as spam compared to generic short URLs. Pair your custom domain with a reliable link management platform to track every click and optimize your campaigns.

Links: Custom URL Shortener, branded link shortener, link management platform, click tracking features