I was testing a popular focus app last month when I noticed something strange. It had a leaderboard. People in my city were ranked by how many minutes they focused that week. The top entry had 47 hours logged.
I closed the app and did not open it again.
The Gamification Trap
Gamification in productivity tools follows a seductive logic: people like games, games have points and leaderboards, therefore adding points and leaderboards will make people use the tool more. This is not wrong — it does make people use the tool more. But that is exactly the problem.
The goal of a focus app is not engagement. It is the opposite. You are supposed to open it, start a session, and forget the app exists for the next 25 minutes. A leaderboard makes that impossible. It turns your solitude into a spectator sport. You are no longer focused — you are performing focus for an invisible audience, and the difference between those two states is the entire game.
What Gamification Actually Measures
Streaks, badges, and leaderboards measure one thing: whether you opened the app. They do not measure whether you actually focused. A 90-day streak could mean 90 days of deep work, or 90 days of opening the app, starting a timer, and scrolling Twitter. The app has no idea which one happened, so it rewards both equally.
This creates a perverse incentive. If checking the box counts the same whether you tried or not, the rational behavior is to check the box. The system trains you to optimize for the metric that is easy to measure (opens, minutes logged) instead of the one that matters (actual focused work produced).
The Real Design Challenge
Designing a good focus tool is a subtraction exercise. Every feature you add is a potential distraction you are embedding into the user's environment. A notification about a streak is still a notification. A badge unlock animation is still a thing that moves on the screen and hijacks attention.
The best focus tools I have used are the ones that have nothing to look at. Dark screen. One button. Sound that stays the same whether you have done this once or a thousand times.
What OneZen Does Differently
This is the design philosophy behind OneZen — an app I have been working on that takes minimalism to its logical conclusion.
- No streaks. The app does not know or care how many days in a row you used it. Your focus session is not competing with yesterday's session.
- No feed. There is nothing to scroll. Nothing to browse. Nothing to discover.
- No social. No friends, no followers, no shared playlists. Your focus session is yours.
- Real field-recorded sound. Rain, ocean, forest, campfire. Recorded in the field, not synthesized in a DAW. The micro-variations in real sound prevent your brain from adapting and tuning out — a well-known problem with short synthetic loops.
You can check out OneZen here: https://www.opennomos.com/en/project/01KW9BJYTZ8R30NHT81PBBZB8Y
Why This Matters for Builders
If you are building a productivity or wellness tool, I have one question: does your feature make the user need you more, or does it make them need you less?
A streak counter makes them need you more. It creates anxiety about breaking the chain. A notification makes them need you more. It pings them back into the app.
A timer that works in the background and says nothing makes them need you less. And that is the mark of a tool that actually works. The best focus app is the one you only notice when you stop using it, look up, and realize two hours have passed in deep work.
Build tools that make themselves unnecessary. That is the real product.
