Every now and then, I want to slow down, pick one cloud concept, and break it down properly — no jargon, just the kind of explanation you'd get from a friend who actually knows this stuff.
Today's question: "What actually IS the cloud?"
Let's get into it.
🤔 First, the question nobody asks
You've heard it a thousand times. "It's stored in the cloud." "We moved everything to the cloud." "Just upload it to the cloud."
But here's the thing — most people, even in tech, have a vague, hand-wavy answer to what the cloud actually is. And that's totally fine… until you're in a meeting and someone asks you to explain it.
So let's fix that today.
🏢 The "before" picture: Your own servers
To understand the cloud, you need to understand what came before it.
Imagine you're building a new app in 2005. Before anyone can use it, you need a server — a powerful computer that runs your app 24/7 and serves it to anyone who visits.
Back then, that meant:
Buying physical server hardware (expensive 💸)
Setting it up in your office or a rented space
Maintaining it yourself — cooling, power, security, upgrades
Guessing how much computing power you'd need
This is called on-premise infrastructure — you own it, you manage it, it sits in your building. It worked. But it was slow, expensive, and a massive headache.
☁️ So what changed?
Around 2006, Amazon launched something called Amazon Web Services (AWS). The idea was simple but game-changing:
"What if instead of buying your own servers, you just rented ours?"
That's it. That's the cloud.
Instead of physical machines in your office, your app now runs on servers owned and managed by someone else — sitting in massive buildings called data centers, spread across the world.
Pay for what you use
Scale up when you need more
Scale down when you don't
Never worry about buying hardware again
The cloud = someone else's computers, rented over the internet.
🏭 What's actually inside the cloud?
When you "use the cloud," your data and apps are living inside a data center — a giant, highly secure building packed with thousands of servers, connected by high-speed internet cables, with backup power generators and heavy-duty cooling systems running 24/7.
These aren't just ordinary buildings:
🌍 Spread across multiple countries and cities
🔒 Military-grade physical security
⚡ Multiple power backups so they never go down
🌡️ Industrial cooling to keep servers from overheating
The three things the cloud actually gives you
The cloud isn't just "storage." It's three things bundled together:
- Compute 🖥️ Raw processing power. Running your app, executing code, handling requests. Think of it like renting brain power.
- Storage 💾 Saving files, databases, images, videos. Instead of a hard drive in your office, it's a hard drive somewhere in Virginia (or Mumbai, or Frankfurt).
- Networking 🌐 The pipes that connect everything together — making sure your app in one data center can talk to a database in another, and that users around the world can access it fast.
Every cloud service you've ever used — whether it's Google Drive, Netflix, or your company's internal tools — is built on some combination of these three things.
The cloud is basically "IT infrastructure as a delivery service." You get exactly what you need, when you need it, without owning the whole infrastructure.
🌍 Who runs the cloud?
Three companies dominate the cloud market today:
AWS (Amazon Web Services) — the biggest, launched in 2006
Microsoft Azure — deep enterprise integration
Google Cloud Platform (GCP) — strong in data and AI
You'll see these three come up constantly if you follow cloud news — because almost every company building anything serious is using at least one of them.
💡 Takeaway
The cloud is not magic, and it's not just "storage."
It's a global network of data centers owned by companies like Amazon, Microsoft, and Google that let you rent computing power, storage, and networking over the internet — instead of owning it yourself.
It changed everything about how software is built, because suddenly a two-person startup could have the same infrastructure as a Fortune 500 company — just by paying a monthly bill.
And every cloud concept from here — regions, availability zones, IaaS, serverless, containers — is just a layer built on top of this foundation.
🗣️ Your turn!
Do you know which cloud provider your current company (or previous one) uses — AWS, Azure, or GCP? Drop it in the comments!
And if there's a cloud concept that confuses you, leave a comment below. It might become next week's topic. 🙌
Originally published on The Cloud Compass — a free weekly newsletter breaking down cloud concepts and news, simply. Subscribe to get every Thursday's edition straight to your inbox.
