Building a Small SEO Guide Site for an Upcoming Game
I’m currently testing a small SEO project: a niche guide site for an upcoming game called Stupid Never Dies.
Instead of building a broad gaming blog, I’m trying a narrower approach. The site focuses on one game and creates separate pages for different search intents, such as release date, PS5 information, characters, combat styles, bosses, and companions.
Why This Type of Site
Large gaming keywords are difficult for a small new website. A new or upcoming game can be easier to test because the search demand is still developing.
The main idea is:
- one page for one core keyword
- avoid mixing too many search intents into one page
- keep facts conservative when official information is limited
- use Google Search Console to decide what to expand next
- build internal links between related pages
Example Topic
Stupid Never Dies is planned for PlayStation 5 and PC via Steam. It has a punk zombie action RPG style, with Davy, Julia, monster forms, Body Hack upgrades, combat styles, and boss encounters.
Because the game is still upcoming, many details are not confirmed yet. That makes content accuracy important. I try not to write things like file size, performance mode, or pre-order details unless they are officially confirmed.
What I’m Watching
The most useful data so far is not traffic volume, but early search queries.
If Google starts showing impressions for a query like “stupid never dies ps5,” that tells me a PS5-focused page may be worth building. If searches around “Julia” or “Davy” appear repeatedly, the characters page may need more detail.
Here is the site I’m working on:
It’s still small, but it has been useful as a real test of niche SEO, content structure, internal linking, and search intent.
