For a long time, I did what every ambitious engineer is told to do. I climbed the corporate ladder. I made it to the height of my career, managed engineering teams, and dealt with the heavy stress that comes with enterprise infrastructure.
But eventually, corporate inertia and office politics catch up with you. After a complex, challenging corporate exit, I found myself at a major crossroads. It was a stressful time that tested my spirit, but it ultimately brought me down to a place of radical humility.
In that space, I realized I wanted to build things with a greater purpose. When everything else felt uncertain, getting back to writing code became my sanctuary. It is where I find my peace. I teamed up with some incredible colleagues, and together, we started building a new suite of software under a shared vision. We wanted to help small businesses get access to enterprise-grade tools without the enterprise price tag.
Our roadmap is to build full SaaS applications for small-and-medium enterprises, especially around autonomous AI customer service. But as we began mapping out the features, we hit a massive roadblock that forced us to build the foundation first.
That foundational project is Relayion.
The Core Problem with Modern Developer SMS
We were looking into how local businesses handle customer communication. Everyone talks about connecting apps to Facebook Messenger or WhatsApp, but for local businesses like a neighborhood medical clinic or an automotive shop, traditional SMS is still the absolute lifeblood. They need it for automated appointment reminders, quick customer inquiries, and sending secure one-time passwords.
The problem is that if a developer wants to build a system that handles autonomous, two-way customer service over SMS, using traditional cloud providers is a trap.
The costs scale instantly because they charge heavy fees for every single outbound and inbound message. On top of that, you face a bureaucratic nightmare of carrier regulations and endless registration forms just to get approved to send a basic automated text.
The ironic part is that businesses are already actively using their physical phones with local SIM cards and unlimited text plans to talk to their clients and run ads. They already own the hardware and pay for the service. We just needed a way to bridge that existing hardware to the web systems that can actually automate, streamline, and scale those processes.
Our Approach to the Architecture
We decided to build an infrastructure that lets any web server, app, or AI agent send and receive texts natively through a physical Android device. We did not want to build an overnight, fly-by-night tool. Our engineering team spent months refining this mechanism to make sure it handles messages with extreme care and reliability.
Our system is engineered for instant responsiveness. The moment your server hits our endpoint, the message routes to the phone safely. We built a robust cloud buffer in front of the hardware. If your phone temporarily loses cellular signal or the network drops out for a minute, our cloud holds onto the messages securely and flushes them to the device the exact millisecond it is stable. You do not get dropped messages or lost data, which is exactly how a reliable engine should work.
On the flip side, when a customer replies to that text, the phone captures the incoming SMS and instantly relays a webhook back to your system or AI model for a seamless, two-way loop.
We wanted to make this incredibly lightweight for developers to deploy. Once our Android application is running on your device, sending a programmatic text from Node.js, Python, or a no-code workflow tool like n8n looks exactly like a standard three-line API curl request.
Building in Public and Moving Forward
Relayion isn't perfect, and as engineers, we know software is an evolving canvas. But our team strives every day to bring it closer to perfection.
This journey has taught me radical humility. I have fully accepted that I am exactly where God wants me to be, and I have surrendered the steering wheel to Him. Continuing down this path, sharing our engineering milestones, and building software that genuinely helps people is where our focus is.
We built Relayion to give indie hackers, small business owners, and developers the kind of affordable, robust infrastructure they usually get priced out of. Whether you are building an AI chatbot, automating a local clinic, or just messing around with a weekend project, we would love for you to try it out.
You can check out our platform and setup guides at relayion.com. Drop a comment below if you have ever tried building an SMS gateway or ran into these carrier pricing walls. Our team would love to swap notes with you.
