If Sony’s AI Camera Assistant can make a good Xperia photo worse before the shutter fires, why is it being treated as a selling point?
That’s the question Sony should be answering after early use of the Xperia 1 VIII produced exactly the kind of weak results Sony’s own promo images seemed to warn about. The feature doesn’t make the phone feel smarter. It makes Sony look unsure of what made its mobile cameras worth caring about in the first place, according to The Verge.
Why does Sony AI Camera Assistant feel like a self-own?
Because sample images are supposed to be the cleanest possible pitch, and Sony’s pitch made the AI Camera Assistant look like a filter machine with poor taste.
Dominic Preston at The Verge says Sony promoted the Xperia 1 VIII last month with “some of the worst photos taken on a Sony camera in years.” After a week with the phone, his judgment was harsher, and more useful: the feature was “exactly as bad as Sony made it look.”
That matters because this isn’t a random side toggle buried in a lab menu. Sony put the assistant directly inside the default camera mode. It pops up while the user is trying to shoot. A small box appears in the viewfinder and previews alternate settings suggested by Sony’s AI. Tap it, and those settings apply. Swipe down, and three more options appear.
That design makes the feature feel confident. The output does not.
Unlike Google’s Camera Coach, the Assistant doesn’t seem to offer meaningful advice on framing or focus; it mostly applies alternate image settings and leaves the rest to you.
That point cuts to the core problem. Sony built something that behaves like a photography tutor but mostly acts like a pushy preset pack.
For more Xperia context, see Sony Xperia 1 VIII Dumps Zoom Trick to Keep Fans Hooked.
Where should a camera assistant actually help?
A useful assistant should intervene where phone photography breaks down: composition, lighting, subject timing, lens choice, exposure tradeoffs, and focus. It should help the user make a better decision before the shutter.
Sony’s version appears to spend most of its effort on exposure, white balance, contrast, saturation, sepia effects, warmer color shifts, and sometimes artificial bokeh. The Verge says suggestions can darken a photo until it looks murky, or crank highlights until they are blown beyond recognition. That isn’t coaching. That’s gambling with tone curves.
The worst part is that the feature doesn’t explain itself. It doesn’t tell the user what it changed or why. That means the user doesn’t learn how to reproduce the effect, reject it intelligently, or understand what the camera thought it saw.
Sony says the assistant can suggest swapping among the phone’s three rear lenses and help find “the most photogenic angle.” After a week of testing, The Verge says it had not seen that happen once.
That is a trust problem. Camera features get one chance to prove they’re worth interrupting a shot. If the advice is bad, vague, or inconsistent, people stop listening fast.
Why did Sony’s own Xperia 1 VIII samples expose the problem early?
Because the promo photos were not a leak. They were Sony’s chosen evidence.
The company’s own Xperia account described the feature this way:
“The new AI Camera Assistant* with Xperia Intelligence brings stories to life. Using subject, scene and weather, it suggests expressive options with adjustments of colour, exposure, bokeh, and lens for breathtaking photos*.”
That wording promises judgment. It promises the system can read context and produce a better image. But the examples triggered visible backlash in the supplied outside reporting, with critics calling the results “insanely bad,” “quite dark,” and “garbage comparisons.”
Sony can’t hide behind bad marketing here. If the marketing team picked weak examples, that is a failure. If those examples accurately show the feature, that is a bigger failure.
Either way, the pitch collapsed before reviewers even spent serious time with the device.
Why does Google Pixel Camera Coach look restrained by comparison?
Because Google’s Camera Coach knows what it is.
Preston initially thought Sony’s tool looked “like an improved version of Google’s Camera Coach.” He later said he got that wrong. Camera Coach, found on the latest Pixel phones, is a dedicated mode that talks users through framing, asks what they want to focus on, and gives tips on positioning, lens choice, and whether to use Portrait mode.
That doesn’t make Google’s version brilliant. The Verge called it underwhelming in a Pixel 10A review. But it has a lane. It behaves like a basic guide, not a magic brain grafted onto the default camera.
Sony’s assistant does the opposite. It appears in the normal shooting flow and presents alternate looks without meaningful explanation.
| Feature | Sony AI Camera Assistant | Google Camera Coach |
|---|---|---|
| Placement | Embedded in default camera mode | Dedicated camera mode |
| Main behavior | Suggests alternate image settings | Gives framing and shooting guidance |
| User education | Does not explain applied effects | Offers specific tips |
| Risk | Alters the look without clear reasoning | May be limited, but clearer in purpose |
For adjacent reading on Google’s phone software direction, see Quiet Android 17 Pixel 9 Pro Test Rewires Daily Work.
The lesson is not that Google solved AI photography. It’s that restraint matters. A limited assistant can be useful if it stays humble. Sony’s AI Camera Assistant promises more and then makes every weak suggestion feel like overreach.
Can Sony defend beginner-friendly camera AI anyway?
Yes. This is the strongest counterargument, and it deserves to be taken seriously.
Sony’s camera software has long appealed to users who want control. Manual exposure, shutter speed, creative looks, and Alpha-style thinking can be attractive to enthusiasts but intimidating to casual users. An assistant that bridges that gap is a reasonable idea.
A beginner may not know when to switch lenses, how to handle backlighting, or how much background blur helps a subject. A good assistant could help turn Sony’s hardware into better everyday shots of pets, meals, children, concerts, or sunsets.
Sony also has reason to experiment. Xperia phones have long leaned on ambitious camera features, enthusiast controls, and a processing style that tries to stand apart from Apple and Google. The Verge’s broader point is that this kind of phone should be a natural place to test smarter help for people who don’t want to shoot everything manually.
That makes the AI failure more frustrating, not less. The camera hardware and camera identity are not the obvious weak links. The assistant is.
First-generation features can be rough. But rough is not the same as ready for headline marketing.
How does weak AI damage Sony’s mobile camera credibility?
Sony’s phone camera identity depends on credibility. Real optics. Serious controls. A connection to Alpha camera heritage. A willingness to serve users who don’t want every image flattened into the same crowd-pleasing look.
Bad AI cheapens that identity because it suggests Sony is chasing the label instead of defending photographic judgment.
The Verge’s testing found that suggestions did not appear consistently. They were unsupported on the selfie camera. Bright lights, backlit windows, blank walls, macro scenes, and even the orientation of a hand could change whether the assistant appeared. If there was a logic behind the behavior, Preston said he couldn’t tell what it was.
The broader performance concern is friction. When an assistant appears unpredictably, changes the image without explanation, and sits inside the default camera flow, it can make the whole shooting experience feel less dependable even before any discussion of raw speed or hardware.
That is the nightmare version of AI in a camera app: worse taste, less clarity, more friction.
Sony deserves credit for not using this feature to erase objects, expand images, or reframe shots into something that was never captured. That avoids bigger questions about photographic truth. But it leaves a smaller, sharper question.
Does anyone on the Xperia team know what makes a photo good?
What should Sony fix before selling an AI photography tutor?
Sony should overhaul Sony AI Camera Assistant quickly or stop treating it as a headline feature.
The better path is obvious:
- Explain changes: Tell users what the assistant is altering and why.
- Respect the shot: Do not interrupt the default camera flow unless the suggestion is reliably useful.
- Test harder: Judge AI prompts against real photos, not just feature checklists.
- Improve basics: Make auto mode more consistent before layering advice on top.
- Keep escape routes clear: Let users dismiss or disable the assistant without friction.
Sony doesn’t need an AI that talks like it understands photography. It needs phone camera software that proves it does.
The Bottom Line
- Sony risks undermining its camera-focused Xperia identity with an AI feature that worsens photos.
- The assistant is built into the default camera experience, making weak suggestions hard to ignore.
- The backlash shows that AI branding can hurt a product when it does not deliver clear value.
Originally published on XOOMAR. For more news and analysis, visit XOOMAR.
