Your reps are spending more time dialing, waiting, and logging than actually talking. For a 10-person outbound team making 60 calls each per day, that admin gap can quietly eat 15–20 hours of selling time every week. The fix isn’t coaching or better scripts. It’s getting a power dialer that works inside Salesforce, so reps stop bouncing between a phone tool and the CRM to find out who they just spoke with.
Finding the best power dialer for Salesforce takes more than reading feature lists. It means understanding which tools are genuinely built for Salesforce workflows and which ones just sync data via middleware after the call ends. This comparison covers 7 platforms, what each does well, where each one falls short, and which fits which kind of team.
What to Look for in a Salesforce Power Dialer
Native vs. middleware integration is the biggest differentiator. A native Salesforce dialer reads and writes directly to Salesforce objects without a third-party connector in the middle. Middleware-based integrations introduce sync delays, silent failures, and the occasional “why isn’t this call logged?” problem. It matters more than most buyers realize until they’re already locked into an annual contract.
Dialing mode shapes your entire workflow. Power dialers call one contact at a time, giving reps full conversation control. Parallel dialers (like Orum) fire 5–10 lines simultaneously and connect the rep only when someone answers — useful for high-volume SDR teams, but with compliance implications under TCPA that every outbound team should evaluate before going that route.
Call logging accuracy is a make-or-break factor for RevOps and sales managers. Some tools only log connected calls. If the call got a voicemail or went unanswered, that attempt simply doesn’t exist in Salesforce. That gaps your activity data and breaks pipeline reporting.
Salesforce edition requirements often trip buyers up after they’ve made a purchase decision. Most third-party dialers require Salesforce Enterprise or higher for API access. Professional edition users frequently discover this too late.
The 7 Best Power Dialers for Salesforce in 2026
1. 360 CTI — Best for Salesforce-Native Power Dialing
360 CTI is built as an AppExchange-native telephony solution, which means it lives entirely inside Salesforce rather than connecting to it from outside. That distinction drives how calling data behaves: every call attempt, recording, transcript, and outcome writes directly to the Salesforce record it belongs to, with no middleware involved.
The power dialer in 360 CTI lets reps build call lists from Salesforce List Views and auto-dial records sequentially. Reps can call, skip, or break from the queue mid-session without losing their place in the list. For outbound campaigns where a rep might work through 80 leads in a morning, that level of control actually matters.
2. Aircall — Best for Teams That Need a Polished Phone System with Salesforce Sync
Aircall is a cloud phone system that integrates with Salesforce rather than running inside it. The integration is mature and well-reviewed: calls log to the right contact and opportunity records, and Salesforce data surfaces in the Aircall interface during live calls. For teams that already use Aircall as their phone system and need Salesforce connected, it works cleanly.
The power dialer is available on the Professional plan ($50/user/month, billed annually, $70/month if paying monthly). It automates dialing from contact lists, skips disconnected numbers, and lets reps drop pre-recorded voicemails automatically. AI features including live transcription, real-time coaching prompts, and post-call summaries are available as an add-on (AI Assist) at $9/user/month on top of the Professional plan.
3. Five9 — Best for Enterprise Contact Centers Running Salesforce
Five9 is a cloud contact center platform built for mid-market and enterprise operations. The Salesforce integration runs through a CTI connector that pulls caller data into screen pop and writes all after-call activity back to the CRM automatically. Five9 supports predictive, progressive, power, and preview dialing modes — the right choice depends on call volume, abandon rate tolerance, and whether your team runs B2B or B2C outbound.
It’s a capable platform. But capable comes at a price. The Core plan (voice-only, which is the relevant tier for most Salesforce outbound teams) starts at $159/user/month. And Salesforce integration isn’t bundled — it costs extra on top of the seat licensing.
4. Dialpad — Best for Teams Prioritizing AI Coaching Inside a Phone System
Dialpad leads with AI. Real-time transcription, live coaching cards, and post-call summaries work on all plans — which is genuinely unusual in this category. Most competitors gate AI features behind premium tiers or charge add-on fees. Dialpad includes them in the base product.
The Salesforce integration works, but it requires the Pro plan ($25/user/month, billed annually). The Standard plan at $15/user/month doesn’t include CRM connections. So the true entry cost for a Salesforce-connected team is $25, not $15 — a distinction marketing pages tend to bury. Contact sync in Dialpad uses real-time API fetching rather than persistent storage, which some teams have reported creates latency under high call volumes.
Conclusion
No Salesforce power dialer comparison gives you a single right answer it gives you the right question: does your team need a phone system that connects to Salesforce, or a Salesforce-native dialer that works inside it? That distinction shapes everything else, from how calls log to whether your RevOps team can trust the activity data.
Read more at.....https://360cti.com/blog/best-power-dialer-for-salesforce-in-2026-top-7-tools-compared/
