Meta is handing WhatsApp to Kunal Shah, the founder of Indian fintech CRED, while leading a $900 million financing for the company he is leaving.
The move puts India at the center of WhatsApp’s next act. Shah will replace Will Cathcart, who is stepping down after nearly seven years running the messaging app and moving into a new product-building role at Meta, according to TechCrunch.
Meta names CRED founder Kunal Shah as WhatsApp chief after Will Cathcart shift
The Kunal Shah WhatsApp appointment is not a routine executive shuffle. Meta is pairing the leadership change with a major investment in CRED, giving the social media company a minority position in one of India’s best-known fintech startups.
CRED said Shah will step down as chief executive while keeping his personal shareholding. Miten Sampat, who has overseen strategy and finance at CRED since 2020, will become interim CEO with immediate effect.
Meta’s investment is structured through a mix of primary and secondary share purchases. The round values CRED at about $4.5 billion post-money, up from about $3.6 billion in May 2025 but still below its $6.4 billion peak valuation in 2022.
“Kunal built CRED into one of India’s most important technology companies,” Meta CEO Mark Zuckerberg said, adding that Shah brings the “builder mentality and global perspective” needed to run the world’s largest messaging app.
Cathcart has led WhatsApp since 2019. During his tenure, the app expanded to more than three billion global users, including more than 100 million in the United States, and added products such as Communities, Channels, and AI integrations.
| Executive | Current change | Recent role | Strategic signal |
|---|---|---|---|
| Kunal Shah | Takes over WhatsApp | Founder and CEO of CRED | Meta wants deeper product and payments expertise from India |
| Will Cathcart | Moves to a new Meta role | WhatsApp head since 2019 | Meta keeps him inside the company for new product work |
| Miten Sampat | Becomes interim CRED CEO | Strategy and finance at CRED since 2020 | CRED shifts into succession mode ahead of longer-term planning |
The sources do not give a precise start date for Shah at WhatsApp. They do confirm Sampat’s immediate role at CRED and Cathcart’s move inside Meta.
Shah’s CRED exit puts India at the center of WhatsApp’s next growth push
India is WhatsApp’s largest market, with more than 500 million users. That makes the Kunal Shah WhatsApp move unusually direct: Meta is putting an Indian consumer internet founder in charge of the app at the moment when India is central to WhatsApp’s payments, commerce, and business messaging ambitions.
Shah founded CRED in 2018 after earlier building FreeCharge, one of India’s early digital payments startups. CRED now has 17 million monthly active users and operates across payments, lending, insurance, and wealth products.
The appointment also gives Meta a leader who has spent years building for Indian users, not just managing a global platform from Menlo Park. That matters because WhatsApp’s next growth problem is less about adding chat users and more about turning everyday usage into payments, commerce, and business communication.
CRED’s own transition is now just as important. The company said its board and leadership team are working on a longer-term management structure as it prepares for an eventual initial public offering.
For readers tracking the strategy behind this appointment, XOOMAR has a related analysis in Kunal Shah Takes WhatsApp Into Meta’s India Money Bet. For a broader India startup funding thread, see $234M Turns Sarvam AI Into India's New Unicorn Test.
Meta’s $900 million bet tightens the WhatsApp, fintech and commerce link
The $900 million CRED financing gives Meta a closer relationship with a fintech company built around high-value Indian consumers. It also gives CRED fresh capital for expansion across payments, lending, insurance, and wealth.
That combination is the real signal. WhatsApp already dominates messaging in India, but its payments push has been uneven. WhatsApp Pay gained traction in the country, yet TechCrunch reports that it struggled to match the scale and engagement of local rivals such as PhonePe and Google Pay.
Analysis: Shah’s appointment should not be read as proof that Meta is buying a payments comeback. The sources don’t say that. What they do show is a cleaner strategic fit: Meta is hiring a founder with payments and consumer product experience while investing in the company he built.
CRED had raised more than $1 billion before its Series F round, according to the source material. The latest Meta-led financing gives it more capital but also creates a new question for investors: how CRED performs without Shah in the CEO seat.
Shah said: “While it's come very far, the delta between WhatsApp today and its full potential is massive. I look forward to working with Mark, Chris, and the leadership across Meta for the next step in WhatsApp's journey.”
There are also limits to what’s known. The supplied sources do not detail any regulatory approvals, product tie-ups, data-sharing arrangements, or commercial integrations between WhatsApp and CRED.
Cathcart’s next Meta role and Shah’s first WhatsApp priorities
Cathcart leaves Shah a massive product with unfinished business. WhatsApp has scaled encrypted messaging globally and expanded into groups, channels, AI features, and business messaging, but its monetization paths remain less mature than its user base.
Shah’s early priorities are likely to sit where the source material already points: payments traction, business messaging, commerce, and AI integrations. User trust will sit underneath all of it, because WhatsApp’s scale rests on private messaging.
The practical watch item is CRED’s succession. Sampat is interim CEO, Shah remains a shareholder, and the board is working on a longer-term structure as the company prepares for an eventual IPO.
For Meta, the open question is whether the Kunal Shah WhatsApp appointment becomes an India-led growth story or a template for WhatsApp globally. The first signs will come from product changes, business messaging expansion, and any confirmed CRED-related plans Meta chooses to disclose.
The Bottom Line
- Meta is making India central to WhatsApp’s growth strategy by appointing one of the country’s best-known startup founders.
- The $900 million CRED financing gives Meta a minority position in a major Indian fintech company.
- WhatsApp’s leadership change follows a period of major expansion to more than three billion global users.
Originally published on XOOMAR. For more news and analysis, visit XOOMAR.
