Six months ago, I was staring at a blank spreadsheet trying to figure out where to launch my side project. 😵💫
I asked on Twitter, got 12 different answers, and still had no clear idea which platforms actually made sense for my specific product.
That feeling stuck with me — because it felt like a solvable problem.
So I built something. ⚒️
A tool that takes what you're building and tells you exactly which communities and platforms are worth your time.
Not based on generic “best places to launch” lists — but based on what you’re actually making.
This article isn’t really a product announcement.
It’s more about what I learned while building the matching logic behind it. 🧠
How do you turn messy, qualitative “launch wisdom” into something structured enough to be useful in code?
That was the real challenge.
I’ll walk through:
• the data model I ended up with
• the decision logic behind the recommendations
• and a few things I completely got wrong the first time 😅
If you’ve ever tried to encode “expert judgment” into software, you’ll probably recognize some of these problems.
And if you haven’t — this might save you a few headaches later on.













