You spent six weekends building it. You sweated the onboarding, rewrote the landing page three times, finally hit deploy at 1 a.m., and posted a single tweet into the void.
Twelve likes. Four of them from bots. One reply: "cool, what's the pricing?"
Then nothing.
If that stings a little, you're in good company. The hardest part of being an indie maker was never the building. It's that building and getting seen are two completely different skills, and most of us are great at one and terrified of the other.
Here's the uncomfortable truth I had to swallow: a product nobody knows about isn't humble. It's invisible. And invisible products don't get feedback, don't get users, and definitely don't get revenue.
So let's talk about launching — the real kind, not the "I'll do marketing later" kind that never happens.
Why "I'll build first, market later" quietly kills projects
The plan always sounds reasonable. Get the product perfect, then tell people.
The problem is that "perfect" is a moving target you'll never hit, and every week you spend polishing in silence is a week you learn nothing about whether anyone actually wants the thing. You optimize a checkout flow for users who don't exist yet. You add a settings page nobody asked for.
Launching early flips that. A launch isn't a victory lap at the end — it's a forcing function that gets your product in front of real humans who'll tell you, fast, whether you built something people care about.
The makers who win aren't the ones with the biggest following. They're the ones who launch small, launch often, and let the work get discovered on its own merit.
You don't need an audience. You need a starting line.
This is the part most "how to market your startup" advice skips. The standard advice — build an audience, write in public for a year, grow a newsletter — is great long-term and useless when you have a finished product and zero followers today.
What you actually need is a place where:
People are already looking for new indie products
The thing that decides your ranking is the quality of the product, not the size of your network
Showing up gets you eyeballs, feedback, and a link back to your site
That's the entire reason launch platforms exist. They're starting lines for people without a megaphone.
A launch that actually lands: the checklist
Whatever platform you use, a launch lives or dies on the first ten seconds of attention. Treat your launch page like a tiny landing page, because that's exactly what it is.
A name and a one-line tagline that does the work.
Someone should understand what you made before they finish reading the first sentence. "Disposable inboxes, built for CI." beats "the future of email infrastructure" every single time. Concrete wins.A description written for a skimmer.
What problem it solves, who it's for, what makes it different. Short paragraphs. No mission statement. People decide to click in seconds, not minutes.Visuals that show the product, not a stock illustration.
One strong screenshot of the actual thing beats a slick hero graphic of nothing. If you have a 20-second demo video, even better — it converts skeptics into clickers.A clear category and honest pricing.
Don't make people guess whether you're free, freemium, or paid. Friction kills curiosity.A genuine note about why you built it.
This is the part makers skip and it's the part people connect with. "I built this because I was tired of X" earns more goodwill than any feature list.
Nail those five and you're already ahead of 90% of launches, which are rushed, vague, and screenshot-free.
Where to launch (and get a backlink while you're at it)
Once your page is dialed in, you need somewhere it can actually be found.
I've been pointing makers toward thisismyproject.com for exactly this. It's a launch board built for indie founders: you submit your project, the community votes, and the more votes you get, the higher you climb the leaderboard. Each week has its own ranking, the top three projects get medals, and every launch gets its own page — which means a real, contextual backlink to your site on top of the traffic.
What I like about it is that it rewards the work, not the follower count. A genuinely useful tool with a clear page can out-rank a project from someone with 50k followers, because votes come from people who actually clicked through and liked what they saw. That's the whole point of a starting line: it's supposed to be fair.
You can launch yours here: https://thisismyproject.com
The part nobody tells you: launches compound
Here's the quiet magic. A single launch does more than give you a spike of traffic on day one.
A good launch gets you votes, which gets you ranking, which gets you discovery by people browsing the board, which gets you feedback and your first real users — and a backlink that keeps sending a trickle of traffic and SEO value long after the launch day buzz is gone.
None of those things happen for the product sitting quietly on a domain nobody's heard of. All of them start the moment you put your work somewhere it can be seen and judged on its own terms.
So go put your thing somewhere people can find it
You already did the hard part. You built something real, which is more than most people who talk about building ever do.
Don't let it die in silence because self-promotion feels gross. Reframe it: launching isn't bragging. It's giving the work a fair shot at being found by the people it was built for.
Write the page. Make it clear. Put it on a starting line.
Then go build the next thing — with users this time.
thisismyproject.com
