TL;DR
Marketing has fragmented so much that keyword expectations vary wildly between roles. Recruiters spend an average of just 7.4 seconds on the first pass of a CV. If your marketing manager CV is filtered before a human reads it, the keywords an ATS expects are usually missing.
The fix is not keyword-stuffing
At CVPilot the pattern that works is consistent:
- Summary leads with your strongest keywords, anchored to a quantified result
- Every bullet pairs a keyword with a number
- Tools and systems named explicitly so the parser matches them
The contrarian bit
Creativity and campaign descriptions are the fastest way to look junior in 2026. Senior marketing hiring is now revenue hiring: pipeline, CAC, ROAS, attribution.
Full guide with the exact marketing manager keywords, placement, and metrics: https://cvpilot.pro/blog/marketing-manager-cv-keywords-ats?utm_source=devto&utm_medium=organic&utm_campaign=marketing-manager
What keyword do most marketing managers forget?
