The EU Packaging and Packaging Waste Regulation (PPWR) — officially Regulation (EU) 2025/40 — introduces one of the most significant changes to product compliance requirements in recent years: the mandatory Digital Product Passport (DPP) for packaging.
What is PPWR and when does it apply?
PPWR enters into force in stages, with key obligations for digital product passports starting on August 12, 2026 for certain packaging categories. Businesses that place packaged goods on the EU market need to act now.
What the Digital Product Passport must contain
Under PPWR, the packaging DPP must include:
- Material composition: exact breakdown of materials used (polymers, paper, glass, metal, etc.)
- Recyclability information: whether the packaging is recyclable, the recycling stream, and sorting instructions
- Recycled content: percentage of pre- and post-consumer recycled material
- Hazardous substances: any restricted substances present in the packaging
- Manufacturer information: identity, contact, and product reference
- Environmental performance data: carbon footprint per unit where available
The DPP must be accessible via a QR code or data carrier on the packaging itself, linking to a machine-readable data repository.
Who is affected?
All economic operators placing packaged goods on the EU market are concerned — manufacturers, importers, and in some cases distributors. SMEs may benefit from simplified requirements, but they are not exempt.
How to generate a compliant PPWR Declaration of Conformity
Before the DPP requirement fully kicks in, companies must also issue a Declaration of Conformity (DoC) proving that their packaging meets PPWR essential requirements. This document must be kept for 5 years and made available to market surveillance authorities.
Tools like DPP-Tool.com help businesses generate the required documentation — including the Declaration of Conformity for PPWR — without needing a legal team to write it from scratch.
Common mistakes to avoid
- Confusing PPWR DPP with ESPR DPP: the ESPR (Ecodesign Regulation) also introduces DPPs for products, but these are separate frameworks with different scopes. Packaging falls under PPWR.
- Assuming only large companies are affected: the regulation applies by product category, not company size.
- Waiting for national transposition: PPWR is a regulation (not a directive), meaning it applies directly without needing national implementation.
- Ignoring the data quality requirement: a DPP with incorrect or unverified material data can expose businesses to market surveillance action.
The technical infrastructure
The European Commission is developing a DPP registry system, but businesses should not wait for it to be ready before preparing their data. Internal data collection — bill of materials, supplier declarations, testing reports — should start immediately.
Key dates to remember
- 2026: First DPP obligations for packaging (PPWR)
- 2027-2030: Phased expansion to additional product categories under ESPR
Conclusion
PPWR's digital product passport requirement is not just a compliance exercise — it is a fundamental shift toward supply chain transparency. Companies that start collecting and structuring their packaging data now will be well-positioned when audits begin.
This article is for informational purposes and does not constitute legal advice. Always verify requirements against the official PPWR regulation text.
