269 Blog Posts To Learn About Startup Marketing

Let's learn about Startup Marketing via these 269 free blog posts. They are ordered by HackerNoon reader engagement data. Visit the Learn Repo or LearnRepo.com to find the most read blog posts about any technology.

Creative methods for marketing the unique value offerings of young and growing start-ups.

1. Stop Building Your Product for Yourself: Why Most Early-Stage Startups Fail at Marketing

I've watched 50 startups burn cash on marketing before talking to customers. Here's what actually works: The Mum Test, founder brand building, and hiring doers

2. How Airbnb Hacked Craigslist for Viral Growth

Not only did they completely revolutionize and redefine travel as we know it, but Airbnb was also one of the first-ever true “Unicorns”.

3. PR 101 for Engineers

Demystifying public relations and making it work

4. How to Build a Multi-Million Dollar Business from Scratch Without Investing in Marketing

Anton Tkachev, the founder of Browsec VPN, explained how he built a successful business without relying on marketing investments.

5. AI Discoverability for Small Business

The essential steps to help your business get found on ChatGPT, Perplexity, Siri, Alexa, and other popular voice or AI platforms.

6. How to Align Departments to Improve Efficiency: Tools, Techniques, and Approaches

techniques and approaches for improving department interoperability, as well as share my experience connecting departments at a European big data startup.

7. How to Get Featured on Product Hunt Without a Hunter

How to launch on Product Hunt and get to the top-5 products of the day? I share fresh tips and heads-up based on successful and failed 2021 ProductHunt launches

8. Building for Emerging Markets: What Western Startups Miss

Western tech is built in environments of abundance. In emerging markets, these assumptions often fail quickly.

9. 9 Lessons I Learned as the Founding Marketer of a Tech Startup

Navigating the startup world can be challenging, yet quite a rewarding journey.

10. No Startup Has Ever Failed Because it Didn’t Have a Blog

The case against content marketing, and how to do inbound marketing in the post-content age.

11. Top 10 Mobile App Marketing Companies in 2019

Mobile applications are must-haves for businesses of every kind. The ease of using apps to procure services and products have created enormous amounts of opportunities for business owners worldwide. Although several companies have turned to the new-age way of providing services with a few taps on mobile devices, their applications don’t seem to fare well because of a lack in quality mobile app marketing services.

12. 🚀 Ultimate Startup Launch Checklist: 2020 Edition 🚀

Over the past few years, I've had the great chance to help some awesome SaaS startups with their digital marketing.

13. Product-Market Fit Tips for Startups: Insights From 20 Experts

In this article, we'll explore the concept of product-market fit, drawing insights from product marketing experts who have successfully achieved it. We'll also

14. 10 Viral Loops that Drive Sustainable Product Growth

10 types of viral loops to fuel your product growth strategy

15. 5 Lessons From Crossing The Chasm That Every B2B Startup Needs to Revisit

First published in 1991, Crossing the Chasm outlines the harrowing journey of taking a technology product from early adoption to mainstream success.

16. How to Optimize Your Digital Marketing Strategy Using AI

Naomi Simson, one of the Sharks in Shark Tank Australia, turned around the future of her ecommerce company by including AI in her marketing strategies.

17. The Four Best and Safest TikTok Bots Right Now

The author has added affiliate links to this story .

18. How This CEO Tripled Revenue in 6 Months With a Winning Culture

Kashish Gupta, CEO of Hightouch, has a winning formula for building a high-growth startup. The key is how he cultivated a high performance culture.

19. Marketing 204 for Engineers: Generating Demand

From Marketing 103 for Engineers: Roughing Out a Funnel:

20. How We Got the First 100 Customers for Our Tech Startup

It’s been said that getting your first ten customers is hard but getting your first 100 customers is the hardest. It’s also the milestone that many startups never get to because of the competition, their skillsets, and so many other factors.

21. Growth Hacking With AI

AI-driven marketing has been rising over recent years due to its ability to help businesses scale their operations without adding additional staffing.

22. A Bootstrapped SaaS Story: from $0 to $10K MRR 🦄

The journey of a bootstrapped landing page builder SaaS. Learn how the idea was born, how the tool was built and discover the traffic channels that worked.

23. Why Startups Publish With HackerNoon

HackerNoon understands the struggle and pain involved in running a startup. I mean, we are also ONE OF YOU!

24. Premium Chat Module For Your React Native App

At Instamobile, we’re building a ton of complex features to save time and energy for React Native developers across the world. One of these complex features is the chat functionality, which is a must have in almost all mobile apps nowadays. In this tutorial, we’ll learn how to add a React Native Chat into any mobile app with only a few lines of code.

25. Marketing 301 for Engineers: Strategy & Planning

From Marketing 204 for Engineers: Generating Demand..

26. How to Be Systematic When Testing Marketing Hypotheses

The main thing for a successful marketing strategy is to keep track of it systematically: test hypotheses, learn from best practices, and constantly improve.

27. A Simple Growth Marketing Plan For SaaS [Free Template]

Use this framework to successfully distribute your SaaS product online!

28. Why Clubhouse’s Invite-Only Strategy is (Still) a Great Growth Hack

Analysing the growth strategy behind exclusive social media platform Clubhouse - which achieved a $1B valuation in less than one year.

29. Launch Your Startup Idea in a Day

Time is money, especially with startups. Check out how easy it can be to launch your startup idea using Render Unified Cloud

30. Scaling Minds, Not Numbers: The Startup Marketing Hack You’re Not Using

Do offline ads right, and you won't be chasing growth—you'll be writing it into existing. Here's how startups can hack the system with offline advertising.

31. Facebook Groups Vs. Pages: The Best Marketing Tool for Startups

Facebook isn't just for sharing pictures with friends and family; it's a powerful business tool. Learn how startups can leverage Facebook to grow.

32. How "Diablo AI" Will Destroy Your Marketing Budget and Business

Ai-generated creatives give 34% better performance across all metrics than manual creatives.

33. How Do You Acquire Customers as a Startup? Well, I Got My First 100 Via Reddit

Getting your first 100 users isn't easy. Here's how I do it with Reddit, where most people don’t care about your products and hate advertising

34. Fortune Cookies For The Fortune 500? Waymo Thinks So — But Should You?

The new frontier in tech marketing: going guerrilla or going home? Big tech turns to ambient marketing, but should tech startups follow suit?

35. The Pitch Deck That Makes Investors Say Yes

In these uncertain times of Covid-19 and lockdown, it’ll come as no surprise to say that investments, as with everything else, have taken a bit of a hit. In France alone, investment was down 30% in April compared to April 2019. But, not to despair! Despite the current climate, investors are indeed still active.

36. 6 Practical Ways Products Get Their First 100 Users

Many product teams and startup founders buy into the theory of the Lean Startup, and want to “do lean” but don’t know where to start.
In this blog series, I will provide a practical guide on how to apply these principles.

37. 22 Best Tools to Use for Marketing Startups in 2022

Good advice on the useful tools in different marketing niches. Short description of tools that can be really useful for marketing startups

38. Why Everything Should Be a CTA

Transform your SaaS brand's approach with non-CTA CTAs: Where every blog post, design element & social interaction subtly guide your audience towards action.

39. 4 Facts You Should Know About Republishing Content on Hacker Noon

Common Question: Can I republish content on Hacker Noon if I've already published it elsewhere?

40. What I Learned from My Betalist Product Launch

In early April, my co-founders and I had a conversation about beginning the “beta launch” process for Phiona. We had recently finished up a pretty significant enhancement to the application that would add much more value to people who were looking to transform their data in specific ways. At this point, it was time to move from a more limited alpha testing phase to a more significant beta testing phase.

41. Sam Blond: Here's How Brex Ran the Most Successful Billboard Campaign in History

Here's How Brex Ran the Most Successful Billboard Campaign in History...

42. How to Get Press Coverage for Your Startup in 2023

A brief guide for startup founders looking to get some media exposure.

43. 7 Growth Hacking Strategies For Your Business

Growth hacking is fundamental as it allows businesses to scale quickly and efficiently. Here are 7 effective growth hacking strategies for your business.

44. Why London Startups Are Prioritising Digital PR Over Paid Ads

Your ad spend stops working the moment you pause it. Editorial coverage doesn't. Here's why London founders are making the switch.

45. How to Get High-Quality Traffic to Your New Tech Startup's Website

How to Get High-Quality Traffic to Your New Tech Startup's Website.

46. Don't Sell Solutions: How Your Scrappy Startup Can Tell Stories That Resonate

by Anne Szustek Talbot, VP of Content, BX3

47. KOL: The Startup Aiming to be at the Intersection of Google and LinkedIn

A Key Opinion Leader is an influencer and subject matter expert.

48. The Press Release is NOT Dead (Neither is the Funding Announcement)

Is the press release dead? Is the funding announcement dead? A lot say so. But let's take a closer look together...

49. How to Go From 0 to 1000 Users in 30 Days

In this article, you will learn how to go From zero to thousand users in 30 Days!

50. 5 Successful Explainer Videos Examples

Are you a newborn brand, startup, or even established company launching a new product? Likely, you are now looking for ways to attract your audience’s attention and gain their loyalty. Good news! There is a great solution to obey the customer’s hearts and instill strong associations with your brand — animated explainer videos.

51. PR Support: How Do You Make the Media Talk About You?

How can a business remain in the spotlight when there's nothing newsworthy happening? And what can a small company do to attract attention from the media?

52. How Blogging is the Best Way to Build Audience and Grow Your Startup

Find out how blogging can help founders quickly solve many marketing challenges and acquisitions by effectively creating content that can solve common problems.

53. How to Do a Successful Product Launch When You Have 0 Followers and $6

How I launched my project Chill Subs spending only $6 on a domain and gaining 3000 followers on my brand new Twitter/X account in the first 3 days.

54. 15 Core Digital Marketing Metrics To Master For Startup Owners

When you are just starting a business, it is quite easy to become wrapped up in various metrics and choosing the right ones that actually help in measuring the success of the business can be challenging.

55. So you want to do marketing for a tech company… (Part 1)

I often find myself engaged in conversations where I’m asked how to get into marketing. It is both an easy and hard question to answer because marketing means different things to different people, and it differs by company. And so in this first post I want to highlight some of the differences by company types: Consumer, Enterprise, SMB to help you think through potential options. This is relevant because it defines how and who you market to. In a subsequent post, I’ll go over different roles and some questions to help steer you towards a right role for you.

56. How to get Funding for Your Startup

If you are a startup looking for funding, it can be difficult to know where to begin with all the options available.

57. Three Reasons Startups Should Not Hire Marketing Experts

tl;dr: Hire a hardworking, versatile person instead.

58. What Happens When You Make Product Decisions to WOW your Customers [A Case Study]

Which of you, when you have to buy an airplane ticket, is not looking for the cheapest and more convenient solution from SkyScanner or similar? And which one of you, once aware of the prices of the big airlines, doesn’t try to take a look at EasyJet or Ryanair? Honestly, for flights of less than 3 hours, the price paid plays a decisive role in my personal decision.

59. The Complete Guide to Growth Marketing

Every year, over 500,000 new businesses start in the US, and over 200 billion dollars are spent on marketing, as reported by Statista.

60. Product Hunt - Why You Need to Find the Right Hunters to Launch Your Products

Struggling with finding the right hunter on Product Hunt? Check out my actionable guide to finding the right hunter🚀 for your PH launch.

61. How to Start Marketing Your Start-up the Right Way?

In today's digital era and cut-throat competition, it is important to have a great marketing strategy in place before you launch your business. Start marketing.

62. 7 SaaS Trends to watch out for in 2023

7 SaaS industry trends of 2023 that can give your growth strategy the push it needs.

63. How to Run a Tech Business in 2023: 4 Tips From a Ukrainian Startup CEO

Running a tech business in 2023 can be difficult. Here are four tips you can follow to develop your business this year.

64. Here's Why Owning a Directory = Owning a Free Infinite Marketing Channel

Learn why you want to make directory website today.

65. Here's What They Don't Tell You About Launching on Product Hunt

The biggest mistake is to postpone the launch of your product. Developers engage in programming instead of focusing on marketing and promoting the product.

66. 4 Questions To Ask Yourself When Planning A Social Media Strategy

What should you know before planning your social media strategy? Build a solid foundation on which to grow your presence online by asking these four questions.

67. How You Can Organically Increase Instagram Engagement Rate: 2020 Edition

After Instagram discarded chronological order feed in 2016, brands and creators now constantly need to fight Instagram algorithm to get discovered by other users.

68. What is Growth Marketing?

Find out about growth marketing, key growth marketing strategies and how you can use growth marketing for your business in this opinion piece.

69. 5 Reasons Why Newsletters Should Be Part Of Your Business Strategy

‘Newsletters? Let’s flock to social media instead.’

70. Skeptical To Sold: The 4-Stage Content Marketing Hack No Tech Startup Should Ignore

Content marketing is less filling space and more filling minds with the right beliefs. Shift your audience from skeptical to sold with my 4-step framework.

71. The "Eat Shit" Marketing Guide: A GaryVee Collection

If you've ever stepped foot into the marketing world, you've probably heard of Gary Vaynerchuk, a veritable business tycoon. In just 10 years after founding VaynerMedia, a full-service global agency, he grew to almost 1,000 employees.

72. Why Are Explainer Videos Absolute Must for Tech Companies

Explainer videos are a powerful marketing tool for tech companies as they can effectively explain a technology product, service, or a company itself.

73. 10 Reasons Why Startup Fails

There are a number of prominent startup examples that have been very successful in the past few decades like Facebook, Instagram, and Airbnb among others. But from these stories of success, quite a number of failure stories are left untouched. According to an estimate 9 out of 10 startups end up failing. Entrepreneurs publish post mortem online and they are quite haunting. The reasons for failure may depend upon various factors like insufficient funding, incompetent team, and lack of motivation. I have compiled a list of 10 reasons which have been the cause of startup failures.

74. The Hacker's Guide to Growth Marketing

Sean Ellis (Dropbox’s first marketer) first coined the term “growth Hacker” to mean “creative, collaborative idea generation and problem-solving".

75. Content Atomization: Your Content Strategy for 2022

Content atomization is breaking down your content or a major theme into smaller, more manageable pieces.

76. The Ultimate Guide to Marketing Funnels and Conversion

In this blog, I’ll share the key elements to creating a marketing funnel, different types, and how to retain customers.

77. Our Outreach Setup That Grew an E-Commerce Store to 2.5M ARR [How We Did It]

This article is a step-by-step guide on how to get quality data, set up your email accounts, and follow up at a scale of 100k emails per day with a 95% inbox rate.

78. Startup Planning 101: How to Write Your Business Plan

Want to know how to write a Startup Business Plan? We will take you through all the steps of creating a business plan and show you what to be aware of.

79. A Step-by-Step Guide from Zero to Launching My Product on Product Hunt in four weeks

a step-by-step guide from zero to launching my product on Product Hunt.

80. 6 Recruitment Hacks for Early-Stage Startups

Structuring a great team is one of the most challenging tasks you will need to get around. You may have an idea when it comes to the future of your company, but chasing it alone is not sufficient. Without qualified by your side, your dreams will never materialize.

81. 6 Best Digital Marketing Strategies for Startups

In the world of business, challenges have always been higher for startups, especially in recent years when a number of competitors has surged drastically. This is the reason why many businesses are shutting down within a few years, despite being laced with great unique ideas, a skilled team, and enough funds.

82. Seven of the Best Online Marketing Books to Read in 2020

Image credit: Unsplash

83. Five Life Hacks That Help Your Crypto Startup Get Its First Users For Free.

Knowing where to publish info about your new crypto startup and successfully building an audience on that platform is key to sucessfully building up a userbase

84. Online Spaces Where Your Startup Could Thrive

Find an online space for your startup with this handy list of places to get started.

85. SaaS Pricing Guide

Pricing is one of the important factors that make any business move forward. Even if your product is awesome, users won’t feel like buying it unless the value is appropriate for them. So, you need to keep your pricing right.

86. How to Hustle Your Way to 1.5 Million Newsletter Subscribers

This article takes you through the growth journey of The Hustle and the lessons that startups can learn from their growth over the years and how to apply them.

87. How to Market on Quora Effectively in 2022

Quora is packed with high-intent users, which are a goldmine for any marketer. Find out how it works, and how you can use it as a marketing channel.

88. 53% of People Think We Buy New Tech, Not Progress. They're Wrong.

I did a Twitter poll to see what people think is the best approach to developing new products/services. The poll has been featured among people with startup or entrepreneurial interests. After looking at the results, I was surprised.

89. Using Instagram Email Scrapers To Scale an eCommerce Brand

This article goes over my strategy when I used an Instagram Email Scraper to scale my eCommerce brand. I highlight my trials & errors so you can learn from me.

90. Why Digital Marketing Isn't Working for Your Tech Startup

That are countless blog posts that extoll the benefits and power of digital marketing. There are even more that show you exactly how to do it.

91. Why Top-Tier Media Coverage Is Essential for Startup Success

Why Top-Tier Media Coverage is Essential for Startup Success

92. SEO Strategies of YCombinator’s Fastest-growing Startups in 2022

Steal 14 SEO content frameworks from 10 fastest-growing YCombinator startups. Replicate their success for your product and grow up to 10,430%...

93. Augmented Reality Marketing: It's Now or Never

The catalyst for virtual and augmented reality: that is how the majority of tech analysts describe Covid -19.

94. 7 Psychological Hacks to Impress Your Customers (& Boost Sales)

Meaningful relationships are high maintenance, but always worth the investment of efforts and time.

95. What To Do As A Startup Without A Market

Discover how startups navigate the emerging blockchain and service markets in tech when there really is no market at all.

96. Top Marketing Tips for Startup Founders in 2021

There are countless strategies to apply for the marketing of any startup. Here some personal marketing tips for startup founders are shared to follow in 2021.

97. 5 Steps To Plan Effective Ad Campaigns In Facebook & Instagram

Want to create successful Facebook Ads? Here are 5 simple steps to plan an effective advertising campaign on Facebook & Instagram. Bonus: project plan template.

98. Branding for a Purpose in 2023: An Ecommerce Guide

Branding is an important factor for businesses to stand out from the competition and create a strong, recognizable presence in the market. It helps to build tr

99. The $120 Tool That Saved Us $120k—And Nearly Killed Our Marketing Culture

Canva saved my startup thousands. And almost erased our ability to do real marketing. Here's what happened, and when Canva's actually worth using.

100. Marketing Amidst Coronavirus Pandemic: Strategies That Experts Suggest

Many days have gone by, since the outbreak of Coronavirus. This coronavirus pandemic was an unpredictable crisis worldwide. Due to this, social distancing and work from home has become the normal routine of a human being. This pandemic has affected the market and the financial status of leading companies very much.

101. How It Took Grit to Stand Out And Save More Lives

More than one million children in the developing world die each year from diseases that are largely preventable with proper hand washing.

102. 5 Biggest Mistakes Indie Builders Make And How To Avoid Them

Discover the top 5 mistakes indie builders make when building a SaaS and how to save yourself from the costly trial and error.

103. Attracting Sales Talent: A Marketing Approach to Hiring

Hiring the right people is crucial to the success of your business.

104. Top Guiding Principles on Growing your Startup

You have a talented team, and your teammates both embrace your vision and are helping you shape a matching culture. Congratulations as these are two big ‘wins’ that many investors will rank above opportunity size.

105. How to Maximize Digital Marketing Impact on a Tight Budget

A few thoughts on emphasizing immediate impact, while keeping an eye on long-term success.

106. 5 Marketing Mistakes That SaaS Founders Make

Working with SaaS founders over the years has allowed me to look at their marketing mistakes. The success of SaaS depends mainly on the marketing strategy that is put into place. As a SaaS founder, you must be aware of the mistakes that could cost you time and money, eventually failing your startup.

107. How To Design Die-Cut Stickers?

Stickers are a unique form of advertising as they can capture the interest of the audience and can go viral. They are similar to pay-once banner advertisements. Just create it once, and it will stay included under your customers’ favorite items like laptops, notebooks, stationery, cars, etc.

108. 12 Ways You Can Use Email to Nurture Leads to Conversion

In Dashly, we prepared 12 examples if emails which can be used to nurture your leads. But for starters, let’s define our concepts.

109. Money doesn’t talk anymore. People do. That’s why you need to rethink your marketing strategy.

There are two cups of coffee that I will remember for long before dawn. While both of them generate word of mouth in a sense, the word of mouth I attribute to one of them could be certainly termed bad press.

110. Chase Bowers Got His First Thousand Customers Without Spending Any Money - Here's How!

How Did Chase Bowers Get 1,000+ New Customers Without Spending a Dime? He gave away 1,000 free plans, used feedback to improve, & then launched paid plans.

111. 5 Ways to Use Data-Driven Decision-Making in Your Growth Marketing Strategy in 2023

Growth marketing is the easiest way to increase the revenue of a B2B and B2C company, and there is a need to use data-driven decision making for 2023 strategies

112. The 2020 State of Marketing

Marketing trends and actionable insights on what works today

113. Is Your Startup Brand Ready for the Metaverse?

The metaverse is changing the way we work and live - so how do startups prepare for it?

114. Why should Web3 projects not put profit in the first place? The Essential Metrics for Success.

Money is the main focus of Web2. In Web3, you need to focus on value, not only profit. Read the article about the essential metrics in Web3, blockchain, crypto.

115. 10 Cringe PR Outreach #FAILS Shared by Journalists on Twitter

The most wondrous PR pitches and moves get a moment of fame eventually. Usually, in a reporter’s Twitter post.

116. David Horesh on Marketing Optimization, Importance of MultiLayer Touchpoints, & Tik Tok For Startups

B2B marketing is all about constantly navigating multiple touchpoints and discovering platforms to achieve maximum efficiency.

117. Does Software Need to Solve Problems?

“What is the problem your software is solving?”

118. How To Go About Creating A Unique Value Proposition For Your Product / Startup

Creating value-propositions for a product or a service can sometimes be a tedious task that takes a lot of back-and-forth effort while understanding what messages resonate your customers is paramount to successful marketing.

119. D2C101: Lessons Learnt From Studying Most Successful Brands

Retail as an industry is one that is so core to how we live our lives, but is often ignored when thinking about innovation and disruption. When I set out to start this series on D2C brands, I wanted to figure out why we should care about the evolution of retail, and what the new face of this industry looks like. In part 1, I set out to answer the first part of this fundamental question.

120. Running A Digital Marketing Agency: An Interview With Abdelkader Bachr

Recently, I had the pleasure to interview Abdelkader Bachr, also known as Abdoobachr. Abdelkader is the founder of various firms that assists businesses with a variety of marketing strategies to help them get more online exposure.

121. My Startup Was Bleeding Cash—Here’s How I Sold It Anyway

Story and step-by-step guide about a selling my non-profitable startup.

122. How To Boost Your Email Conversions With An Email Preferences Page

You can control your unsubscribe rate! An email preference page is a powerful tool to keep your email subscribers engaged & your unsubscribe rate down.

123. How to Make a Startup Explainer Video To Entice Your Target Audience

Are you a startup? These several expert tips and recommendations can help you create a truly engaging explainer video to present your business idea.

124. How To Improve Your Design With Right Illustrations And Animations

Stunning designs and dynamic illustrations seize attention, don’t you agree?

125. Top Startup Directories To Submit Your Business in 2021

Recently we decided to start trying harder to market our side project, Notifier.so - Get Notified when your business is mentioned on Reddit and more, and as part of that process we submitted it to a bunch of directory sites we found in an older article.

126. 7 Software Executives’ Advice for Powerful Marketing Strategies

In this article, I will highlight some of the best marketing strategies according to veteran Founders and C-Level executives in the software dev industry.

127. 8 Growth Hacking Principles for (Near) Guaranteed Startup Success

A lot of entrepreneurs have great vision, but lack growth hacking skills. Here are 8 growth principles to help startups succeed in 2022.

128. DOs & DON'Ts of an Email Signature That Works for You

Considering the above discussed DOs & DON’Ts of email signature can increase your chance of getting a response by over 40%.

129. How to Find the Best Growth Marketer for Your Startup

Looking to grow your startup? Hire the right growth marketer with our helpful tips and tricks. Learn what to look for in a growth marketer.

130. How to Tell Your Product’s Story in Compelling Visuals: Advice for Startups on a Budget

A great video can be worth a thousand words – particularly for showcasing your product. Learn how to make engaging videos for your startup on a budget!

131. Startup Funding 101: Navigating the Investment Landscape

Discover expert strategies for navigating the investment landscape and securing capital.

132. Here Are 4 Easy Ways to Be Useful in Your Startup

Life is not a race, but startups are. You have to add value to the market before the runway is up. Success and failure are binary.

133. 4 Lean Marketing Strategies for Disruptive Startups

Startups rarely have money to throw around on ostentatious marketing strategies.

134. Digital Marketing Tips to Increase Customer Loyalty During a Recession

How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience's trust? How to ensure your business resilience to the new normal? These and other entrepreneur's urgent questions are briefly answered below. Let's take a look at the five simple yet actionable practices proven by my marketing experience that can help your business increase customer loyalty during the downturn.

135. Next Holiday Season, Ignore Everyone Except One Customer

Holiday marketing sucks. Next year, ditch the ads and discount vouchers for a campaign targeting one person. Here's how.

136. 7 of the Best Ways to Use AI to Improve Your Marketing Strategy

Artificial Intelligence (AI) technologies have grown leaps and bounds in recent years and have found applications in almost every field. Marketing is no different and has many useful applications of AI. Marketers use AI to grow their audiences, get more sales, generate leads, and more.

137. Tech Founders Can't Seem to Break Up With Their AI Algorithms

AI marketing tools are sucking the life out of your tech startup. Insights drawn from conversations with founders who had their minds screwed up by AI.

138. It's Not Too Late — 5 Ways to Make Your Tech Startup Stand Out in the Global Market in 2023

2022 has brought us many surprises, and many businesses have realized that the old promotion mechanisms are no longer effective.

139. What You Can Do If Your Startup Does Not Get Traction

Startups might sound cool but they are not easy!

140. Avoid marketing fails and make your Web3 project attractive to users, devs and VCs

In this article, I gathered the most popular Web3 startups’ failures in marketing and explained how to avoid them. Must read for Web3 founders, CEOs and COOs.

141. How to Do SEO for Bootstrapped Businesses

SEO can be an amazing growth tactic for a bootstrapped startup bringing long-term results. Here are the basics of SEO for bootstrapped businesses.

142. Google Ads Algo Game – Seven Ways to Stop It From Blowing Your Money

A lot of advertisers follow the suggestions made by Google algo and loose money. Here are seven ways to prevent Google ads algo blowing your money.

143. What Is the Impact of Artificial Intelligence On Your Social Media Campaigns?

The last decade saw a massive shift in the marketing industry.

[144. 7 Funding Options to

Raise Capital For Your Startup](https://hackernoon.com/7-funding-options-to-raise-capital-for-your-startup)

There’s an old adage that money isn’t easy to come by, especially if you weren’t born with a silver spoon in your mouth. This isparticularly true for funding startups. It may be true that the almighty dollar isn’t easy to earn, but with these 7 funding options you can begin raising capital for your startup.

145. What Is Product Marketing, and What Do PMMs Do?

Product marketing function varies significantly from company to company and it sometimes even means different things at the same organization.

146. How to Incorporate an Influencer Program Into Your Marketing Strategy

Want to finally try influencer marketing, but don’t know where to start? Read this post to learn how to add influencer marketing to your marketing strategy.

147. Building Your Consumer's Trust As A Direct-To-Customer Brand [A How-To Guide]

A recent Deloitte Insights report talks about embedding trust in the Covid-19 recovery phase, in a world dealing with severe trust deficit. Edelman's Trust Barometer 2020 report talks about how none of the four pillars of government, business, NGOs and media are trusted, in competence or ethics or a combination of both.

148. Meet the Founder of Cascadia Carbon: Alex Wick

Alex Wick is the founder and CEO of Cascadia Carbon, which is building a verifiable offset database of individual, geotagged trees.

149. 7 Tips for B2B SaaS Startup Growth

Get advice about how to grow a B2B Saas Startup from a start-up founder that grew his Saas product into a unicorn. Tips on B2B Saas sales, marketing and growth

150. How We Achieved One Million Users In KickRef Without Investing In Marketing

Written by founder and CEO of Kick Ecosystem and KickEX exchange Anti Danilevski

151. How to Make Explanatory Videos for Your SaaS Product in Just 16 Hours

For an explanatory video, there are multiple options. Easiest is to sit in front of your camera and speak or record your screen with voiceover.

152. Media Coverage Options for a Startup With No News Pegs and Zero Budget

Use these tips and tricks to gain media coverage for your startup.

153. How I Used Hackathons to Grow My Startup

We did 7-8 hackathons in first couple of years that helped us get around 1000 users. Read how we did it and key takeaways if you want to do one for your startup

154. Understanding Startups Growth for Better Management

Once you begin your startup business, then comes the toughest part! To sustain and grow to a leading organization by managing the same with some brilliant ideas. Many of the leading management gurus have written a lot about how to achieve the same.

155. 6 Most Common Product Marketing Mistakes Founders Make

At this point, my co-founder and I have helped over a dozen software companies with their product marketing (both as an agency, and freelancers).

156. Open Source Founders' Advice on Marketing that You Should not Ignore

Learn from the experience of other open-source founders who have gone through the process of marketing their projects.

157. Mastеring thе Transition: Your Definitive Guide to Lead Generation

A Guide to Growing Your Sales Funnel, Your Definitive Guide to Lead Generation.

158. Supercharge Your Team with the Right Project Management Tool

As a compact team of two or three founders, it’s easy to stay organized… But when you’re doing well the team grows. Suddenly you’re managing a team of 5! Keeping track of everything, such as projects, tasks, new features, marketing campaigns, and more becomes much more difficult.

159. Influencer Marketing Trends for 2020

Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 90% of marketers. Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in highly relevant ways.

160. Why You Should Be Building in This Crypto Winter

The bull market favors investors that take good advantage of the bear market to accumulate assets at cheaper prices.

161. 5 Important Tips for Successfully Starting a Start-Up

Sometimes it’s not just enough to have a great startup idea. You'll need to balance your team, get the right timing, have the perfect business model and more.

162. Sell Trust, Not Technology

Trust is foundational to all human relationships. You put your lives in the hands of strangers every day, whether it's the water-control company, the barber, the taxi driver, or the train operator.

163. How to Build a Brand Community: Hacks From Nike, Lego and Twitch

Learn how to build a brand community from Nike, Twitch and Lego. I've distilled 3 hacks to apply to community building for your startup, or expert blog.

164. How to Create an Effective Influencer Marketing Strategy for Your StartUp

The power of influencer marketing can’t be denied. Although the industry is still relatively new, it is set to reach $10 billion by 2020.

165. 197 Stories To Learn About Startup Marketing

Learn everything you need to know about Startup Marketing via these 197 free HackerNoon stories.

166. The Art of Syncing Marketing, PR & Sales to Boost Your KPIs

Business claims to want a strategist responsible for money and growth, but hires and evaluates them like a tactical executor responsible for leads.

167. 11 Unconventional Ways to Use AI in Marketing

11 overlooked, highly effective, and slightly unhinged ways to leverage AI so you don’t fade into the feed.

168. From Startup to F@*kup: How To Protect Your Online Reputation

Reputational problems hit startups more painfully than established companies. And the matter may not be limited to only a scandal - the business often fails.

169. An NFT Anti-Case: We Built An NFT Game Just Before a Big Market Crash

It is evening time, around 8pm. 10 people sit in darkness (the electricity went down), talking about a guy called “Serrathen”. They agreed that he’s a bit dumb. He just ended up on the strange planet outside his habitat. How to save him?They talk about a game, and are committed to finding a name for the whole thing. The word “Void” is a core.In the room there’s also a quite big cat with sad eyes and a penchant for everyday weirdness. A candle burning out on the wooden table.

170. 👀 From 0 to 81 Signups in a Day with Product Hunt

As a developer I've always had a problem : Find new concepts to learn. 👨‍💻

171. Email Marketing and How to Curate an Effective Business Newsletter

Email marketing is the most effective channel available to marketers today. It can help you keep your business the center of attention.

172. 6 Trust Signals You Can Implement Today to Increase Your Google Traffic

Scandals like Cambridge Analytica and fake news became all the rage in the past years.

173. Building an App Inspired by TikTok Insights: A Marketer’s Guide

From Bumble to Hinge, to figure out how to fill out the blank space in “Tinder, but for..” became the foremost task on the way to developing a following.

174. Why the Best Developer Marketing Looks Like Anti-Marketing

Why traditional marketing fails with developers and how product-led companies win by letting product experience, documentation, and trust drive adoption.

175. My Take on the Ideal Go-to-Market Strategy

Explore the key components of an ideal go-to-market strategy, from identifying your target market to crafting the perfect messaging and scaling your product.

176. Growth Marketing vs Growth Hacking: Difference and Benefits

This article discusses the difference between growth marketing and growth hacking. It covers what are the benefits of growth hacking and rules of growth hacker

177. The Machiavellian Marketing Framework (MMF): How to Engineer Inevitability in the Algorithmic Age

Discover the Machiavellian Marketing Framework (MMF) - a dark, strategic system of control, perception, and psychological dominance in marketing.

178. 7 Creative Ways to Market Your Startup

Want to market your startup but don't know where to begin? Here are a few ways to make it happen.

179. 8 Important Learnings from 9 Months of Product Development

As Decentro turns one, here are the 8 things we learnt over the first 9 months of our product development cycle. Grab these takeaways, especially founders!

180. A Practical PR Guide for New Startups

At a startup and not sure where to get started with PR? Want to understand how it works before doing it? Voila, a practical PR guide for new startups!

181. The Thing Nobody Wants to Admit About Startup Content

TechCrunch+ found 41% of VC-backed founders are now working with ghostwriters.

182. Making the Leap to Solopreneur

It was a big, scary decision to make—going from a conventional 9-to-5 desk job working in operations of a small company, to launching my own digital business where I work as a content manager and writer.

183. Best Instagram Analytics Tools in 2020

Many people run their business on Instagram and want to know about their performance by identifying their business insights. Earlier, people also criticized Insta for not providing any analytics tools that describe the performance and optimize their posts.

184. Building Your Fanbase From Scratch: Here's the Brutal Truth That You Don't Want to Hear

Building and maintaining good quality relationships takes time and effort. And THAT’S what you ultimately need to have...

185. Online Research — The 6 Steps You Shouldn't Miss

It's pretty obvious that understanding how to conduct this research more thoroughly, accurately, and quickly can pay off sooner rather than later.

186. Google Ads Are Still Okay, Right? Here's How to Set Up a Successful Campaign

One of the reasons why Google Ads is so popular today is because it allows you to boost your traffic, attract more customers, and ultimately, increase your sales. Isn’t it what every business wants? Duh, obviously!

187. Your Brand is What You Say It is Over and Over and Over Again

Branding isn’t a logo or deck—it’s consistent repetition over time. Why the strongest startups win by saying less, more often.

188. 4 Cost-effective Ways to Find New Customers for Your Startup

Here are four low-cost channels we discovered that would help you generate leads and take your startup to the next level

189. Modern PR: Results Driven Brand Awareness & Demand Generation

Modern PR: The Next Generation Of Brand Awareness & Demand Generation

190. The Smarter Way to Get Marketing Leadership—No Babysitting, No Big Bills

This guide shows startups how to hire a CMO without overspending, babysitting, and making unnecessary hires.

191. The Noonification: Whats Up With AI Regulations? (1/20/2024)

1/20/2024: Top 5 stories on the HackerNoon homepage!

192. Animated Videos Are So Darned Cool in Content Marketing

In this article, you'll find 7 great reasons to start using animated explainer videos in your product marketing or content marketing strategy.

193. Product Marketing Tech Stack Options Under $100/Month

User acquisition is one of the biggest struggles growing SaaS and app companies face. The right product marketing tech stack will push the number of new and active users up and decrease customer acquisition costs at the same time – the perfect recipe for a growing product. But marketing tools cost money, and growing businesses have tight budgets to keep. Use these tools to build a killer product marketing strategy at a total cost of less than $100 per month.

194. The Two Most Important Things To Remember When Doing Modern PR

195. Why and When to Automate Media Buying

Should we automate media buying, and when?

196. 7 Facebook Advertising Tips for eCommerce Businesses

You still aren’t sure about trying Facebook Ads?

197. 8 Underrated Marketing Ideas to Find the First Users For Your SaaS Startup

Actionable business growth hacks for startup founders to scale quickly and efficiently. Learn strategies to boost revenue, optimize operations, and drive growth

198. How to Apply Web Scraping in Marketing

Both large and small businesses rely more and more on web crawling to boost their marketing efforts.

199. 24 Customer Retention Strategies

One is better than two and is equal to six. At least, that’s how we (Dashly.io) think when it comes to comparing your regular customers with your potential customers.

200. Are You Building A Business: Leverage Those 6 Trends

Google, now Alphabet, surfed the incredible growth of the web, extremely well, and it then became itself one of the key nodes of the web we know today.

201. Integrating Your Sales and Marketing Teams Will Save Your Company Millions of Dollars

Sales and marketing departments are closely connected and it's impossible to increase revenue without building interaction between them. Learn 3 ways to do it.

202. 5 Tips to Improve Your Website's UX

UX design is the key to battling a growing number of competitors in a post-covid e-commerce environment. Here are 5 strategies for ultimate success.

203. The Engineering Approach to B2C Growth: How I Grew My Bootstrap Startup to 1M Users

A 4-channel marketing strategy that has proven effective for my products and can help you avoid wasting your promotional budget.

204. Founders Writing: How I Made $640 ARR on Reddit

This is a “how I use Syften to grow Syften” story.

205. How a Ukrainian Startup CodeGym Managed to Enter a New Market During the War

Our company faced enormous challenges when the full-scale Russian invasion of Ukraine started.

206. Running a Nonprofit: Gary Vee Interviews Scott Harrison, Founder & CEO of Charity Water

This inspiring video covers Scott’s background story, why he decided to “quit being the worst guy he knew” and start working to serve others through his work at Charity Water.

207. We Live Streamed For 14 Hours From Bali For Our v2.0 ProductHunt Launch

On Wednesday 2nd October, 2019 we officially launched Leave Me Alone v2.0. To celebrate we hosted an event that included interviews with entrepreneurs from around the world, and live streamed the whole day from Bali. This post is the breakdown of everything that went into the most crazy, incredible, and exhausting 14 hours of our lives!

208. Conversational Marketing: An Effective Mindset To Engage Audiences

Traditional methods of marketing left customers ignored for a long time. Let's imagine a scene where you see an advertisement that evokes you to buy the product

209. SMS Marketing 101: How to Get Started

Text messaging is a direct line of communication with the customer and is very effective but only if it is planned to keep certain rules in mind.

210. How to Digitally Market your Content with Khamisi Hamisi

Khamisi Hamisi is the founder and social media strategist at Khamisi Digital, a platform that connects brands to social media.

211. HackerNoon & The Wild West of Startups

Amy Tom chats with David Smooke (co-founder and CEO of HackerNoon) about his founder's journey with HackerNoon, and with Storm Farrell (Software Developer at Ha

212. How to Scale Globally as a Niche Startup: DNA of Wachanga's Success

When you think about profitable business opportunities, mobile apps for parenting are probably not the first thing that comes to mind. But the Wachanga team manages to prosper, attract investments, and keep global leaders on their toes. How?

213. Organically Scaling Your Web3 Community: The Key to Digital Success

Discover strategies for organic growth in Web3 communities; cultivate trust, incentivize engagement, & leverage network effects.

214. 56k+ Marketers Joined Global Marketing Day

Global Marketing Day: A Recap

215. Startups: Stop Romanticizing Your Brand and Tailor it for Early Adopters

Don't worry if your startup has a poor brand. Just make sure it is appealing to your audience and focus on branding that speaks to your early-stage customers.

216. 6 Essential Startup Marketing Tactics Every Entrepreneur Should Know

This article will present six startup marketing strategies that can increase your chances of highly efficient marketing with ROI.

217. New Product Hunt = A Product Launch Platform + Maker Community — Exploring the New Features of PH

What new does Product Hunt's movement bring to makers and startups?

218. How To Get Product Of The Day On Product Hunt

We closed a project we had been working on for 1.5 years and launched a new, even more ambitious one from scratch.

219. How to Develop Marketing Resilience in Uncertain Economic Times

This article is about how to make your marketing efforts an achievable goal during times of uncertainty and how strategic marketing visions can help brands.

220. If a Startup Makes a Product in the Forest and No One Is Around to Hear It, Does It Make a Sound?

Marketing and building brand awareness are essential for a startup's survival. Here are tips to make sure people know your startup exists.

221. How to Keep Your Brand Afloat when the Crypto Market is Down

Crypto projects can keep their brand awareness up and maintain a positive image even with a fluctuating market. Here's how.

222. 3 Things That Can Prevent a Startup From Failure

More than 30.2 million people in the U.S. own their small business.

223. Map Customer Journeys with Content Marketing

Let your content be the guiding light on the pathway of your customer journey

224. 7 Cap Table Mistakes That Kill Startups

Most founders don’t lose their startups to competition. They lose them to bad cap tables. Here are 7 painful, real-world mistakes that destroy equity & control.

225. 4 Ways How Entrepreneurs Make A Mess of Their Public Relations

I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke at length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old.

226. 5 Ways to Future-Proof Your Brand

Your company’s brand is an essential yet intangible asset that narrates how your audience views your organization. It’s no longer sufficient to merely develop your branding. To be sustainable, you must also future-proof your brand, ensuring that you evolve with industry trends and stay relevant to a digital audience.

227. Reasons That Will Prompt You To Start Your Startup No

Reasons That Will Prompt You To Start Your Startup No. Working in an office as a team member and being the leader of the team are like two sides of the coin.

228. When Speed Feels Good, It Can Be Dangerous

The fastest teams aren’t always the most successful. The ones that survive and scale are the ones that move fast while seeing clearly.

229. How I Built a Lightweight CRM to Automate Drip Campaigns for My Startup

In this article I share my experience of creating a lightweight CRM from the scratch using Javascript and AWS SES

230. Hacking Advertising with Media Day Trading

When someone declares an advertising medium (like newspapers) worthless, I listen.

231. Cloud Manufacturing Paradigm: The Capabilities are Now Becoming Clear

The UK’s Best New Tech company, according to the British Chamber of Commerce, is Fractory, a cloud-based sheet metal fabrication platform based in Manchester, UK.

232. How a Good Narrative Will Win You The Product War

Most technical founders have a competitive edge that investors and customers never see. Here's how building a public narrative changes that equation.

233. Content is Only King When it Sells

4 Tips for creating content that sells in 2020.

234. Digital Marketing And Design: How The Quest for Success is Damaging Advertising Design

Digital Ads are everywhere. And at times it gets very hard for startups & new brands to standout in the crowd.

235. The Biggest Startup Lie Ever Told

Putting effort into marketing before you have a product may seem counterintuitive. But in reality, it makes total sense. And this is the reasoning behind it.

236. Newsletter Launch: Where To Post and Promote Your Side-Project or App

Marketing is a challenge. Everyone who has built anything on the web knows that. This is especially true for us developers. I've watched many great projects go under due to their makers and founders not knowing the basics of getting it noticed. I've spent much of last year learning content marketing and am still on it. I'm not claiming to have the ultimate recipe for overnight success, but I know that putting yourself and your idea out there regularly helps.

237. 5 Webinar Mistakes and Ways to Avoid Them

Webinars have been a popular way of attracting audiences and promoting your business for a long time. Research shows that more than half of marketers use webinars for promotion purposes. Now they have gained even greater importance, since holding offline events became dangerous due to the pandemic.

238. The Blind Spot of Optimization Strategy

“We are struggling a bit with the optimization of our marketing activity,” said the CEO of a three-year-old startup that had just raised almost $10M in funding. His marketing manager and self-described growth hacker was nodding in confirmation from behind his shoulder.

239. Instagram Hiding Likes Moves Caption Influencers Up Marketing Food Chain

In 2019, Instagram began a global movement from one valiant idea:

240. Stop Spooking Customers With “AI” and Start Hooking Them With Solutions

Vague AI messaging kills sales. Learn how to write homepage copy with clear outcomes, bold claims, and real customer impact.

[241. What Is a Reasonable Digital Advertising Budget for a Small

Business?](https://hackernoon.com/what-is-a-reasonable-digital-advertising-budget-for-a-small-business)

Have you started a small business, or are you planning to do it? You’ve probably started wondering exactly how much you should be spending on advertising. Advertising is a critical component in selling. So how much is the right amount? The truth is there is a lot of debate about this.

242. 5 Brands with Successful Content Marketing Examples You Can Learn From

This post includes some content marketing examples to help you develop your brand content marketing strategy.

243. Why Most Brands Fail at Hiring the Right Marketing Partner — And How to Fix it

Most brands hire the wrong marketing agency. Here’s why the system is broken — and how we’re building a smarter, outcome-driven way to fix it.

244. Debunking the Top 5 PR Myths

Getting press coverage for your startup can be tricky. Avoid these 5 PR misconceptions.

245. How is B2B Different from B2C Marketing?

It cannot be denied that there are two very different forms of marketing, which are respectively noted as being B2B marketing and B2C marketing. Therefore, this article will look at how they are different from each other.

246. How to Launch on ProductHunt

ProductHunt is surely one of the places you want to consider for your project or startup. Below you'll find key information to get your work promoted on PH.

247. Transforming Your Brand Strategy in 5 Reliable Ways

Now is the best time to recalibrate your brand’s story and (re)inspire your community. Three months into the pandemic, we finally have a cause for cautious optimism. The latest stats suggest that the coronavirus has started to loosen its grip.

248. How to Adapt Your Marketing in Uncertain Times

“The higher man is distinguished from the lower by his fearlessness and his readiness to challenge misfortune.”― Friedrich Nietzsche, The Will to Power

249. B2B Marketing: Strategy and Tactics for SaaS

According to Wikipedia B2B Marketing, or Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. It is a way to promote business and improve profit too.

250. A Copy-Paste Strategy to Build Repurchase Intention

Consumers, their satisfaction and repurchase intention are cognate subjects.

251. The Real Reason Most Software Products Die

Launch platforms, influencers, and agencies profit from noise, not signal. The more confused buyers get, the more middlemen charge to "help."

252. Attracting Investors in Emerging Tech & Web3: How to Market Effectively Without Soliciting

How to market to investors without solicitating: Crossing the line into solicitation with your marketing can land you in the crosshairs of regulators.

253. 5 Ways Startups Can Grow Content to Rank Quicker

One of the biggest barriers for startup founders is their ability to compete with other businesses. Because of this, ranking on the first page of Google is often an important part of the process.

254. How Startup Business Can Survive Despite the Pandemic Lockdown

The time when a natural disorder occurs, peoples are in hard times. Times that are unprecedented. No matter whether it is developing or developed country, when they are uncertain about features they are living with anxiety and depression.

255. We Asked 100 Travelers About Fitness on the Road—Here’s the Startup That Came Out on Top

A few weeks ago, I participated in a startup competition in Italy.

256. Entice Clients and Increase Revenue via Basic Marketing Fundamentals

Understanding and applying fundamental marketing concepts will broaden your customer base and strengthen your client-relationships

257. 5 Ideas To Promote The Launch Of Your Startup

As the launch date approaches, you want to do everything you can to promote your business, especially online. Here is how!

258. How Press Releases Can Boost Your Branding Efforts

Globalization and digitalization have transformed the way we perceive the world. People now have access to every information right from their phones. As a result, more and more companies have started investing in the online approach where a person can learn about any new product or service right at their homes. We live in a very fast and competitive world, where every market is trying to expand limitlessly and be at par with the international market. To do that, reaching a wide audience base is of foremost importance. The success of any marketing strategy only comes to play with the involvement of people. Any company that wants to grow needs a proper plan and strategy that would boost its brand awareness. So what is that one best fitting way in which your brand can generate huge publicity by getting the attention of both the audience and the media outlet?

259. How Does the GDPR Affect B2B Data? - A Simple Explanation

You can reach out to prospects and collect B2B data even under the GDPR. However, there are some rules and regulations.

260. Great Marketing Takes a Marathon: Should Marketers Slow Down?

In an ever-accelerating world that prioritises instant gratification, it’s all too easy to focus on short term tactics over long term strategy.

261. 6 Steps to Enhance Your Webinar Lead Generation

Over the last few decades webinars have been growing in popularity, but with the rise of pandemic - when traditional face-to-face tools are unavailable and more and more people work remotely - they became a crucial part that fills the gap between offline and online business communication.

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