Most people do competitive research the same way: pull a competitor's domain into a keyword tool, skim the top pages report, and call it done. Some throw a domain into an AI tool and ask it to summarize what a competitor does.
However, this way, you only see the information available on the surface. Knowing how to find all pages on a website gives you a full picture of what a competitor has built: which topics they've covered, how deep their content goes, and so on.
This guide covers the best ways to find all pages on a website in 2026, from quick browser tricks to crawler tools, and shows you what to actually do with that data once you have it.
Why Do Competitive Research? 5 Use Cases
When you find all pages on a website, you're building a picture of your competitor's entire content strategy: what they've prioritized, what they've ignored, and what you can use for inspiration.
Here are 5 reasons you should do competitive research:
Spot content gaps. See which topics a competitor has covered and which they've barely touched. Those thin spots are traffic opportunities.
Reverse-engineer their strategy. A site with 300 product pages and 20 blog posts tells a different story than one with the opposite ratio.
Track growth. A competitor that added 200 pages in three months is making a move - using a new keyword, a new product line, or an AI content push.
Find low-competition angles. Pages that exist but rank poorly are signals. They tried, it didn't work, and now you know what to do differently.
Benchmark your own site. Knowing how to see all pages of a website isn't just useful for competitors. Run it on your own domain and see what's been forgotten, orphaned, or indexed when it shouldn't be.
6 Ways to View All Website Pages, Explained
There are several ways to find all pages on a website — some take seconds, some go deeper. Here are six that actually work.
1. Web Scraper API — Best for Large-Scale Research
A scraping API is one of the most thorough ways to find all pages on a website. It goes through the target site and pulls back every accessible URL, useful when you need a complete picture, not just the top-level pages.
Oxylabs' Web Scraper API is built for exactly this. You give the API the target URL, and it returns the competitor data in structured JSON format, all ready for analysis.
This method works best for large sites where manual approaches won't cut it. If you're looking for a more budget-friendly option, services like Decodo, Webshare, and ScrapingBee are worth looking into.
Either way, make sure you check the target site's terms of service before you scrape — not every site allows it. Be sure to do proper research on the legality of web scraping or consult a legal professional before proceeding.
2. Google Search Operators — Best for a Quick Overview
Google's site: operator is one of the quickest ways to find all pages on a website without any tools. Type this into the search bar:
site:example.com
Google returns every indexed page from that domain. You can narrow it down further:
-
site:example.com inurl:blog— finds all indexed blog pages -
site:example.com filetype:pdf— locates all PDF files on the site
Keep in mind that this only shows publicly indexed pages. It won't reveal everything that exists. But as a fast first look at how to see all pages of a website, it's hard to beat.
3. Checking the Sitemap — Best for a Structured Page List
Most websites have a sitemap — a file that lists all their pages in one place. It's one of the easiest ways to find all pages on a website without crawling anything.
Try these two routes:
- Go to
www.example.com/sitemap.xmldirectly - Or check
www.example.com/robots.txt— the sitemap location is often listed there
The sitemap gives you a clean, structured list of every page the site wants search engines to find. The catch: it's only as good as the site owner's upkeep. Outdated or incomplete sitemaps are common.
4. Screaming Frog — Best for In-Depth Site Audits
For a real-time, complete view of a site's structure, Screaming Frog is the go-to tool. It crawls the site the same way a search engine would and returns every page it finds.
To use it:
- Download and install Screaming Frog from the official website
- Enter the target URL in the search bar
- Hit Start and let it run
You get a full list of discovered URLs, page titles, and response codes. This is the most reliable method for how to find all pages on a website when you need depth, especially for SEO audits.
5. Google Search Console — Best for Your Own Site
If you have access to the site, Google Search Console shows you exactly which pages Google has indexed. It's free and built into Google's ecosystem.
Here's how:
- Verify ownership of the site in Search Console
- Go to Index > Coverage
- Review the full list of indexed pages and any flagging issues
This method is less useful for competitor research since you need site access, but it's the most accurate way to see all pages of a website you own.
6. Google Analytics — Best for Traffic-Based Page Discovery
Google Analytics tracks every page that receives traffic, making it another option for finding active pages on a site.
To access it:
- Log in and select your property
- Go to Behavior > Site Content > All Pages
You'll see every page that users have visited, with traffic metrics attached. The limitation: pages that haven't received visits during the reporting period won't show up. For competitive research, this method only works if you have access to the account.
Final Thoughts
Knowing how to find all pages on a website is a small skill with a big payoff. A full page inventory tells you more about a competitor's strategy than anything else: you see what they've built, what they've ignored, and where you can move in.
