After working with 100+ startups, I’ve seen one pattern sink more businesses than anything else: focusing on features instead of outcomes.
Customers don’t care about your product’s specs—they care about what it does for them. Example:
- ❌ "Our app has 256-bit encryption"
- ✅ "Sleep easy knowing your data is hacker-proof"
Fix this in 3 steps:
- Interview 10 customers. Ask: "What problem were you trying to solve when you bought this?"
- Rewrite your homepage. Lead with their words, not jargon.
- Test pricing pages. Tools like Google Optimize let you A/B test messaging for free.
Pro tip: The best value propositions are specific. "Save time" is weak. "Get 3 hours back every week" wins. What’s your biggest messaging challenge? I’ll help troubleshoot below.
