Most small businesses waste time on tactics that don’t move the needle. Here’s what actually works:
Leverage ‘Micro-Influencers’: Instead of chasing big names, partner with niche creators (1K–10K followers). They have hyper-engaged audiences and often collaborate for free/discounts. Example: A local bakery grew 30% by gifting products to 5 food bloggers.
Repurpose Top Content: Turn your best-performing blog post into a carousel post, Twitter thread, and email series. One SaaS founder I worked with tripled signups by reformatting a single case study across platforms.
Run a ‘No-Code’ Referral Program: Tools like ReferralRock (free under 100 referrals) automate rewards. A freelance designer got 20+ clients by offering a free template bundle for successful referrals.
Pro tip: Track what converts using a simple spreadsheet before investing in tools. What’s one growth tactic that surprised you?
