After burning $20k on ‘viral growth hacks,’ I learned most are either unethical or unsustainable. The winners shared these traits:
- Built on existing behavior: Example: Dropbox’s referral program leveraged file-sharing habits.
- Scalable value: The hack itself improves the product (e.g., Calendly’s ‘Schedule with me’ links).
- Data-backed: Tested in small batches before scaling.
One underrated tactic? Turning your FAQ page into a lead gen tool by adding interactive troubleshooting (we used HelpWidget and saw 15% conversion lift).
I compiled a list of legit, non-manipulative hacks here. What’s the most effective hack you’ve tried?
